Media
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Tom Denford and David Indo from ID Comms: structuring your marketing team, transparency and ad blocking
On this week’s #MediaSnack, David Indo talks about his recent presentation to the World Federation of Advertisers Sourcing Forum on…
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Quiet Storm makes quiet ad debut for Mirror’s New Day
The Mirror’s New Day launches on Monday – initially free, thereafter 50p – and here’s the launch campaign from Quiet…
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Havas motors on – but what’s the long term strategy?
Havas seems to be motoring nicely under Yannick Bolloré, reporting organic growth of 5.1 per cent and revenue of €2.2bn…
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Direct Line teams with vlogger Alfie Deyes to keep death off the roads
The marketing industry has discovered vloggers and these smart young folk are cashing in with a vengeance. Next up is…
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Kinetic claims new ‘SAS’ gizmo is first tool to measure out of home’s social media value
I think we’re going to have to start a section on MAA called “better mousetraps,” to accommodate all the new…
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Facebook adds love and hate to ‘Like’ button
The wonderful world of Facebook is introducing new additions to its ‘Like’ button, to wit: Love, Haha, Wow, Sad and…
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BBC picks Anomaly to handle Top Gear relaunch
Anomaly has been named lead agency for the new Top Gear, the popular BBC and BBC Worldwide TV show, following…
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Clear Channel wins Asda digital poster task
Latterly running a big supermarket chain hasn’t been the piece of cake it was before German interlopers Aldi and Lidl…
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P&G’s Fairy looks like much-needed boost for Publicis
Publicis Worlwide seems to have won Procter & Gamble’s Fairy washing-up liquid account, beating Grey. Publicis handled the business in…
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