BBC picks Anomaly to handle Top Gear relaunch

Anomaly has been named lead agency for the new Top Gear, the popular BBC and BBC Worldwide TV show, following a competitive pitch.

As part of a new long-term partnership Anomaly will create a global, integrated campaign to build excitement for the programme’s highly-anticipated and much-publicised relaunch this summer when Top Gear returns with a new lineup including Chris Evans and Matt LeBlanc.

Anomaly CSO Stuart Smith, says: “Anomaly exists to tackle big business challenges. Top Gear is one of the planet’s most loved shows, and it has history, so helping relaunch it is a task we’re relishing.”

BBC TV director of marketing and audiences Cary Wakefield, says: “Anomaly impressed us with their smart, progressive thinking and their creative approach demonstrated how well they understand the personality of Top Gear.”

Top Gear is being relaunched following the sacking of original presenter Jeremy Clarkson for punching a producer. Clarkson will co-host a new motors-based series on Amazon.

Top Gear is sold internationally and is one of the BBC’s biggest revenue earners.

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