Analysis
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Mad Men Peggy Olson’s guide to workplace equality
We were offered a piece the other day by someone quite senior in an agency about the role, status and…
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101’s Phil Rumbol: how clients can create great ads
Phil Rumbol is a founding partner of 101. As marketing director at Cadbury he commissioned the most popular ad of…
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Matthias Stadelmeyer: how to navigate the customer journey across multiple channels
We live in exciting times: as marketers we have more opportunities than ever before to connect with our customers in…
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Paul Simons: is adam&eve the most successful agency start-up of modern times?
Lloyds moving to adam&eveDDB is another client moving from Camden to Paddington; it may have taken a few years but…
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Matt Williams: is it time to reverse the one way agency traffic across the Atlantic?
On Thursday, our office was filled with Hershey’s chocolates, bottles of Brooklyn Brewery lager and Bruce Springsteen (his songs, not…
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Paul Simons: why a client bridging loan instead of prompt payment is a recipe for financial disaster
There are several implications arising from the supposed intention of some clients to offer bridging loans to agencies instead of…
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Nervous time for marketers as Rugby World Cup unfolds
It’s nerve-racking enough to be a player, coach or organising body involved in a big sports tournament, such as the…
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George Parker: Brian Palmer, Gibbs SR, London first Mad Men agency and me
With the recent MAA piece on the UK’s first TV ads I am reminded that I actually owe a great…
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JWT’s ITV 60th survey: people like ads more than ever
JWT has entered the lists of people mulling over 60 years of ITV and its mighty engine advertising – and…
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