Analysis
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Paul Simons: why understanding positioning and proposition is the key to telling a brand story
The holy grail of developing outstanding communication can get derailed by confusion and misunderstanding of some basic laws. Being didactic…
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Matt Williams: it’s kick-off time at Cannes and this time it’s creativity versus football
The Cannes Lions has kicked off and we’ll be bringing you the best coverage, starting with our second preview post…
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Paul Simons: why the German discounters (and Waitrose) have changed British supermarkets for ever
Is the UK grocery market going through irreversible change? It’s not been a great week for some of the supermarket…
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Leo Burnett’s Mark Tutssel: the trends and the ads that will be this year’s big winners at Cannes.
Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International…
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Leagas Delaney managing director James Hayhurst picks his Desert Island Ads
Leagas Delaney’s managing director James Hayhurst cut his teeth as a graduate trainee at BMP/DDB in 2000 where he spent…
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Matt Williams: why the Cannes festival matters – despite the poseurs and schmoozers
Ah, Cannes, the week of the year that brings out the very best and very worst in the advertising industry.…
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Will Cannes celebrate great creativity or be another fist fight between the big agency networks?
Digital agency Decoded’s Cannes Oracle, which uses machine learning to predict the likely results at next week’s Cannes Lions, is…
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Tal Chalozin of Innovid: the nuts and bolts of interactive video and what it can do for brands
The rise in smartphones, tablets, smart TVs and the dominance of the online and social media in daily lives has…
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Mixed messages from soaring Interpublic share price
Anyone who invested in Interpublic a year ago would be sitting on a more than healthy gain of 26.4 per…
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