Analysis
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George Parker – live! – on Big Dumb Holding Companies
Some years ago my friend George Parker of Adscam fame spoke at the US 4A’s conference in San Fancisco on,…
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George Parker: that was the Halloween that was – bet there are no Guy Fawkes ads
When I was a kid I grew up on Factory Lane, Manchester, yes, Factory fucking Lane, ‘cos at the bottom…
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Telegraph Hill’s Barry Pilling picks his Desert Island Ads
Barry Pilling is creative director and a founder of Telegraph Hill. He started his career in TV development on projects…
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Ciesco: mixed results for big four ad groups but US-based Omnicom and IPG set the pace in Q3 2015
By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications…
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Paul Simons: three big new campaigns that lack a key ingredient – a convincing proposition
There seems to be an unwritten code in adland not to offer up public criticism on creative work. It is…
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Advertisers are signing up for ‘big data’ says new WFA report – but privacy issues are a growing concern
New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction…
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Jonathan Harman: why the only way to block the adblockers is to win consumers’ trust
Within days of the mid-September launch of Apple’s iOS 9, and its promise to open up its software to adblocking,…
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Simon Hakim: why it’s time for agencies and clients to move to value-based pay
PARTNERSHIPS AND PROCUREMENT Recently I had the chance to chat with a New Zealand magazine about my thoughts on agencies…
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Michael Lee: Martin Agency creatives reveal the secrets of long-running GEICO campaign
While the vast majority of advertisers in the country bounce erratically from campaign to campaign, strategy to strategy, agency to…
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