Analysis
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ID Comms’ David Indo and Alex Morse: the big vision for Publicis Media, Nielsen/Pointlogic and WPP’s results
On this week’s #MediaSnack, David Indo is joined by ID Comms Global Head of Performance Alex Morse to discuss CEO…
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Paul Simons: How does BT/Openreach get away with such lousy customer service?
Early last week our part of the country was hit by very high winds and horizontal rain. Officially a storm…
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Matt Charlton: why you will never be a great agency without great account management
When I ran Modernista! in the US I got rid of the account management department. It was a huge mistake…
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Paul Simons: let’s hear it for long-running campaigns
There is so much written about ad campaigns that have a short life, often changed when a new marketing chief…
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Simon Hakim: does Facebook really work for brands?
How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and…
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Michael Lee of Madam: the two key questions every brand needs to ask itself
No Suspense. No build up. Here they are: What does the brand love? What does it want more of in…
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Tom Denford and David Indo from ID Comms: structuring your marketing team, transparency and ad blocking
On this week’s #MediaSnack, David Indo talks about his recent presentation to the World Federation of Advertisers Sourcing Forum on…
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Was Mad Men’s Don Draper really PKL’s George Lois?
I think you’ll enjoy this, a mini-documentary from Vice about legendary New York adman and designer George Lois (below), one…
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Tom Denford and David Indo of ID Comms: Publicis and Walmart, transparency and how to get into media
In this week’s #MediaSnack, Tom Denford and David Indo from ID Comms reflect on the latest bad news for Publicis…
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