Analysis
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Neil Christie of W+K London: what Scottish independence could mean for brands
Clearly there are more important issues than marketing to consider when thinking about Scottish independence, but being up in Scotland…
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Matt Williams: why we don’t want Twitter to choose our tweets with new ‘custom timelines’
I love Danny Baker (left). He’s an exceptional journalist. A ‘man of the people’, who has a beautiful way with…
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WPP tops ‘Global Greats’ list but post-merger Dentsu’s profits are roaring ahead
A new computation from Bob Willott’s Marketing Services Financial intelligence shows, among other things, that WPP is still top dog,…
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Nielsen names its Innovation Winners – the tiny number of new FMCG products that actually make the grade
Research giant Nielsen has produced an interesting study – the Breakthrough Innovation Report – which shows, in short, that most…
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John Hegarty: why ‘Vote No Borders’ is the only way for unionists to win the Scottish Referendum campaign
Will I need a passport…… In just over a week Scotland votes on whether to become a separate nation, breaking…
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Heimat brings a gothic human touch to boring old DIY
Heimat Berlin’s ‘Make It Your Project’ campaign for DIY retailer Hornbach has been rewriting the rules for advertising the category…
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Are these world’s top creative hotshops?
Adweek has sent us its list of ‘Agencies that make today’s best ad campaigns’ – ie the world’s top hotshops…
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Paul Marsden of Syzygy: back to the future – why the secret of content marketing is art
Walk into the lobby of any of the biggest brands around the world, and you’re likely to see the kind…
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Paul Simons: Christmas retail panic has started already
Earlier today I was walking along a street in Camden (a district in London for readers outside the UK) when…
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