Analysis

I’ve no idea how much has been spent on what we used to call corporate public relations over the last decade but it must run into many billions of whatever currency you choose. Since PR firms had the bright wheeze ...

Talking of advertising agencies being useful (which we were earlier) Grey London’s campaign for the British Heart Foundation is back amid claims that it’s saved 28 lives. The campaign features ‘hard man’ Vinnie Jones who resuscitates heart falure victims to ...

Harris Diamond – who’s he? The new chairman and chief executive of McCann Worldgroup, replacing Nick Brien as of last night – that’s who. Brien’s position has long since looked untenable – to all, that is, except senior Interpublic management. ...

John Townshend is one of the founders and the creative director of new UK agency Now. He started his career at Ogilvy and then co-founded Rapier which began as a direct marketing agency and became one of the biggest integrated ...

As the Christmas advertising hits our TV screens it’s interesting to see Waitrose go completely off piste and abandon the competition for the most expensive production. I’ve read some mutterings about whether this is wise or not but one outcome ...

Oh dear, oh dear, “Frankenstorm” has rained on Google’s busy parade. Just as the internet services giant was preparing a slew of product launches – including, it was hoped, a game-changing 10in tablet, the Nexus 10, along comes the perfect ...

The UK IPA Effectiveness Awards, due to be announced late tonight, have value but should be handled with care. The studies make a business case for advertising. The Gunn Report sets out to establish a link between business success and ...

At BMP’s party to celebrate the work of John Webster (left) I noticed something he had once written, the gist of which was that in Rembrandt’s time very few people saw his work, whereas millions will see your ad, so ...

The big marcoms companies have rather enjoyed the sagging global economy over the past couple of years, managing to increase revenue and earnings by rather more than most other sectors, apart from freaky performances like Apple’s (Apple is almost a ...