In this week’s #MediaSnack, Tom Denford and David Indo from ID Comms reflect on the latest bad news for Publicis Groupe’s media operations in the US after Walmart, one of the world’s largest advertisers, shifted $900m worth of billings out of MediaVest. This represents another blow for Publicis Groupe as it works on a restructure of its media operations.
Tom and David also debate the meaning of media transparency and argue that the conversation needs to get back to a higher level, with advertisers and agencies committing to rebuild trust.
They announce the launch of the ID Comms 2016 Media Transparency Survey, which will seek insights into how marketers view transparency and how it helps to build trust and more meaningful and productive working relationships.
Finally, Tom and David respond to a viewer question about how to get into the media industry. They reveal where they would want to work if they had start again.