ID Comms’ David Indo and Alex Morse: the big vision for Publicis Media, Nielsen/Pointlogic and WPP’s results

On this week’s #MediaSnack, David Indo is joined by ID Comms Global Head of Performance Alex Morse to discuss CEO Steve King’s vision for Publicis Groupe’s media brands.

The structure is nothing revolutionary and might be accused of being cautious or “me too” but it is a massive step forward.

Next, Alex highlights Nielsen’s recent acquisition of media planning tool Pointlogic and warns that it could result in media agencies seeing Nielsen as a competitive threat.

Finally, David and Alex look at WPP’s very strong 2015 financial results and consider why CEO Sir Martin Sorrell seems to be cautious on future growth.

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