Analysis
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Tom Denford and David Indo from ID Comms: the agency leadership crisis
On #MediaSnack this week Tom and David discuss low morale at agencies, both creative and media. They highlight the fact…
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Snapfax: the nation’s top hates are revealed
Another week done and dusted, another huge sack of shredded paper heading off to the recycling bin, Snapfax fans. Once…
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Richard Neish of Dare picks his Desert Island Ads
Richard Neish is managing director of pioneering London digital agency Dare, now owned by Oliver Group. He began his career…
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WPP’s spectacular Brexit boost underpinnned by solid international performance
Addressing the nation on the wireless this morning (he doesn’t really require an interviewer) WPP CEO Sir Martin Sorrell (below)…
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Tom Denford and David Indo from ID Comms: brands get ready to pitch media in 2017
On this week’s #MediaSnack Tom and David look at new research suggesting that half of US advertisers are not engaging…
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Simon Dent: why it’s wrong to view sports fans as undemanding turnstyle fodder
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of…
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New R3 report reveals the secrets of the world’s longest agency/client relationships
Following the recent Association of National Advertisers (ANA) report in the US on transparency (or the supposed lack of it)…
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Michael Lee of Madam: I have seen the agency of the future – and it’s in Paris
A lot has been written, debated and vented on what the successful ad agency of the future is going to…
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Michael Everett: running a mile – why today’s commercial breaks don’t work
Alfred Hitchcock once remarked that no movie should be longer than the endurance of the human bladder. Advertisers are now…
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