Analysis
-
St Luke’s’ Richard Denney: why Jeremy Craigen is my ad hero
From when Mike Cozens gave me my first job at Y&R, to working with Robert Campbell and Mark Roalfe at…
Read More » -
Fiona Blades of MESH Experience: does your customer actually want you to advertise?
Almost every brand says they put their customer at the heart of what they do, but almost all struggle to…
Read More » -
The history of gambling advertising: changes in the law and how it is promoted
By Jimmy Hartill Advertising is a vital part of running any business. It’s impossible to make money if nobody knows…
Read More » -
Tom Denford and David Indo of ID Comms: Facebook gets it wrong again
On this week’s #MediaSnack we look at the continuing case of Facebook’s measurement mess ups. This time some nifty journalism…
Read More » -
Giles Keeble: contrarians, digital, the many roles of advertising and ungrateful agencies
I came late to Bob Hoffman, the Ad Contrarian. He writes very well in a no-bullshit New York accent, though…
Read More » -
Tom Denford and David Indo from ID Comms: WPP’s Q2 results are the new normal
On this week’s #MediaSnack Tom and David look at the second quarter results published by the big marketing services groups…
Read More » -
Tom Poynter of Southpaw: how knackered CEOs can survive adland’s permanent revolution
Company CEOs rarely receive a good press. The UK government recently announced a new governance code that will require listed…
Read More » -
Droga5’s David Kolbusz on the end of an era of naughty ads
I see that Droga5’s David Kolbusz has been choosing “three ads I had nothing to do with” for TV body…
Read More » -
US economic growth confounds holding company excuses
There’s plenty to worry about with Donald Trump in the White House. Foreign affairs aside, we keep hearing that the…
Read More »