Analysis
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Oliver Group’s Brian Cooper picks his Desert Island Ads
Brian Cooper is chief creative officer of Oliver Group UK. He has held executive creative director posts at Dare, Ogilvy…
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David Indo of ID Comms: ISBA’s new director of media calls on advertisers to take back control
On this week’s #MediaSnack David is joined by Mark Finney, the newly appointed director of media and advertising at ISBA.…
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Pedro Avery of Havas: why marketers need to up their game on women and sport
Women are sending a message to the sports marketing industry. Time will tell whether anyone’s listening. Women want to play…
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Paul Simons: is Asda heading up the same one-way retail street as Morrisons?
The latest news of Asda appointing Saatchi & Saatchi is the latest in retailers feeling the pinch and therefore looking…
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Michael Lee: W+K New York’s Karl Leiberman on the secrets of creative leadership
I mentioned in an earlier post that ad agencies have a dreadful record in appointing new creative leadership. Agencies proudly…
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Anna Hickey of Maxus: why agencies need to focus on attracting and retaining talent
Diversity, agility, responsibility… we’re increasingly used to seeing these words used by businesses that want to promote themselves as modern…
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Ben Bilboul of Karmarama picks his Desert Island Ads
Ben Bilboul is group CEO of Karmarama. He started his advertising career at Still Price Lintas working on Peperami and…
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Tom Denford from ID Comms: Gary Vaynerchuk talks media, agencies, rebates and soccer
On this week’s #MediaSnack we have a special guest, Gary Gary Vaynerchuk, founder of VaynerMedia. Gary dropped in for a…
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