Analysis

Giles Keeble (BMP, AMV, WCRS and Leo Burnett) picks his Desert Island Ads

Giles Keeble started as a rep (account man) at JWT before moving to BMP. There Stanley Pollitt told him that JWT’s Stephen King (the co-founder of account planning with Pollitt) had wanted him to become a planner. John Webster encouraged ...

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Karmarama’s campaign for Costa is full of beans

Ads with chirpy employees often seem the last refuge of the idea-free scoundrel but that hasn’t deterred Costa and lively agency Karmarama in this first TV campaign in a long time for the UK’s biggest coffee chain. What do Costa ...

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Saad Sharaf: are the UK’s marketers trying hard enough to target ethnic groups?

Saad Saraf is CEO of diversity marketing communications agency Mediareach and chair of the IPA’s Ethnic Diversity Forum. The IPA Diversity Forum works to develop industry programmes on ‘Ethnic Diversity’, intended to raise the profile of the issues surrounding ethnic ...

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Guinness ‘Surfers’ supporters say it is about beer

The new Guinness ‘Cloud’ ad, which we castigated here last week doesn’t seem to have too many supporters, but a number of people have challenged my comment that the famous ‘Surfers’ ad by Jonathan Glazer had bugger all to do ...

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