Analysis

Are the John Lewis snowmen actually white British consumers in disguise?

I’m beginning to wonder if there is an unspoken conspiracy at large across the nation. It’s to do with a very tricky topic of political correctness, specifically regarding race, that we all suppress out of fear of being castigated as ...

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New Branson-backed documentary on UN drug war breaks the distribution mould with YouTube launch

Independent production company Sundog Pictures is launching its new feature documentary Breaking the Taboo online, replacing the traditional theatrical window with a global launch on YouTube. Breaking the Taboo uncovers the UN-sanctioned war on drugs, charting its origins and its ...

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Sir Martin Sorrell reveals what he’s like – a bit

In an illuminating interview with Matthew Gwyther, editor of Management Today. Sorrell has just been voted their business leader of the year, or something, so he fronts up and reveals some of what bugs him personally – his relationship with ...

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New LA agency Arcana Academy debuts with two cheeky ads for Sealy Beds

Shane Hutton (ex-Modernista) and Lee Walters (ex-Arnold Worldwide) have launched a new agency in Los Angeles called Arcana Academy. Walters says:“We started Arcana Academy because a window of opportunity had opened – the kind of window that, if it were ...

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An online campaign isn’t just for Christmas, it should work for everyone every day says ais London

Geoff Gower, managing partner-creative of London-based digital and direct agency ais, says that the best online ‘campaigns’ are more than that: instead of asking how can we promote ourselves they should start from how can we help? Bugger, still haven’t ...

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