Ad Tech

Influencer marketing under the spotlight thanks to new codes of conduct from ISBA and Alcohol Marketing Alliance

ISBA is launching a new code of conduct for influencer marketing, with three sections aimed at advertisers and brands, talent agencies, and the influencers themselves. ISBA members have driven the introduction of the code in order to prevent influencers taking ...

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You & Mr Jones’ Nick Emery on why we need a new breed of media agencies

Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days we have consultants consulting about consultants – formed by a number of media industry veterans including former Leo Burnett media ...

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Louis Vuitton celebrates 200th birthday with video game and non-fungible tokens

It’s French fashion icon Louis Vuitton’s 200th birthday and the celebrations commence with Louis: The Game, which follows Vivienne, a character who travels through a virtual world unlocking stories about the house’s beginnings while collecting non-fungible tokens — presumably to ...

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$5bn a week Big Tech trio tighten hold on world’s money

Apple, Google owner Alphabet and Microsoft raked in combined profits of neqrly $5bn a week during the second quarter of 2021, with Facebook and Amazon due to report later this week. “Digital advertising is just on fire” said one fund ...

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Starcom launches its own media booking bot

As readers in the UK try to locate their post-match befuddled brains, and those in Denmark rue a dodgy penalty, here’s something to exercise the grey matter. Publicis Media’s Starcom has launched the industry’s first “media booking bot” – Abacus. ...

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ASA names and shames influencers who keep breaking rules

The Advertising Standards Authority is to launch a new web page that names and shames influencers who repeatedly fail to flag up when their content is an ad. Reality TV star Jodie Marsh (pictured), Chloe Khan, Chloe Ferry and Lucy ...

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Former Firm Decisions boss Broderick launches new media compliance firm

Former Firm Decisions boss Stephen Broderick (Firm Decisions is now part of Ebiquity) is going his own way with MediaMarketing Compliance, also a registered accountancy firm. Broderick (above) and some colleagues joined MediaPath Network’s compliance operation last autumn but now ...

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