R/GA rings the changes as Interpublic reshuffles again

Interpublic CEO Philippe Krakowsky has been busily ringing the changes since the took over from Michael Roth and now flagship digital agency R/GA has new leaders: CEO Sean Lyons is on his way – “to pursue a new opportunity” – and global CCO Tiffany Rolfe takes on the role of chair while chief client officer Robin Forbes becomes interim CEO (both below.)

R/GA, once the model of what a holding company digital agency should look like, has had a rougher time recently: closing it San Francisco office with Krakowsky highlighting a shortfall in project work at R/GA and Huge as problems in his 2022 annual results statement.

Biggest creative agency McCann also has a new leader in former media executive Daryl Lee, while Grey’s Javier Campopiano was this was appointed as CCO of both McCann and McCann Worldgroup (the hitherto semi-independent McCann network.)

Krakowski says: “R/GA has always been one of the most technologically-advanced agencies, where brands turn for transformational marketing and experiences driven by creativity and innovation,” commented Krakowsky. “We thank Sean for his leadership and commitment to shaping R/GA into the recognized leader it is today and wish him well going forward.

“We’re also very much looking forward to supporting Tiffany, Robin and the leadership team at R/GA as they continue to define what the future of marketing can look like with work that creates valuable human experiences and taps into the potential of emerging technologies for a great portfolio of clients.”

Creative agency brands are under pressure at all the big ad holding companies, hardly surprising in a sense as there are so many of them. WPP CEO Mark Read this week claimed that his merged line-up: AKQA (incorporating Grey), VMLY&R and Wunderman Thompson (all of which put technology up front) was the way to go as it made life easier for clients and added to profits.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Leave a Reply

Your email address will not be published. Required fields are marked *