Ad Tech

Sorrell’s S4 presses on with world growth despite crisis

Sir Martin Sorrell’s S4 Capital is still on the takeover trail (or ‘merger” as it prefers to say) amid the crisis, with the addition of LATAM data and analytics consultancy Digodat. In a somewhat jumpy M&A market S4 reminds us ...

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Dentsu consolidates all creative shops under new brand: Denstumcgarrybowen

Dentsu Aegis Network, which implemented 10% pay cuts, furloughs and layoffs last month, is bringing together its non-Japanese creative agencies under the Dentsumcgarrybowen umbrella. In practice this seems to mean rebranding some agencies in Asia that went under the Dentsu ...

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MediaCom’s Stephen Allan and the end of media agency era

An era is coming to a close in media agencies with another of the group of UK media traders who have dominated big media agency land stepping down, MediaCom head Stephen Allan. Allan is being replaced by another Brit and ...

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Wunderman Thompson wins Samsung Mobile social media

WPP’s Wunderman Thompson is reported to have won Samsung Mobile’s social media account, worth an estimated $10m. The business was formerly handled by PR agency Edelman. Wunderman Thompson has so far not commented, Edelman says it’s still working on other ...

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ISBA report points to programmatic’s missing billions

Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According to a new study by PwC commissioned by UK advertiser body ISBA, about half – at best – of so-called ...

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Has tech entrepreneur Vin Murria rescued M&C Saatchi?

If ever a company needed a white knight it’s M&C Saatchi and the troubled UK-quoted agency may have found one in Vinodka (Vin) Murria, the tech entrepreneur. Murria (below) and family interests have paid around £6m for 13.25% of the ...

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Publicis Groupe fights Covid-19 downturn with money back ‘The Pact’ offer

The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if Publicis doesn’t deliver “guaranteed outcomes” via its new The Pact service for mid-sized clients. Mid-sized being a prety wide definition: ...

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