Ad Tech

If there’s a big pow-wow going Sir Martin Sorrell will be there (CES this week, Davos to come – for all we know he’ll be providing the Super Bowl half-time entertainment.) Here he is with CNBC’s Julia Boorstin who’s gamely ...

Apple is facing its biggest crisis in years (maybe its only crisis) as sales of iPhones stutter and it can no longer justify its stellar market rating – although it still makes mind-boggling amounts of money. Apple doesn’t usually appear ...

The trouble with such musings is that we’re all likely to forecast what we want to happen rather than what will happen. Here’s what we’d like to happen. 1/The Google/Facebook duopoly controlling digital advertising will be rent asunder, with other ...

Political uncertainly mixes with a real excitement for change as Out of Home undergoes genuine transformation: new players, new data platforms and new opportunities. By Nick Mawditt Out of Home is an industry unquestionably in the spotlight. The arrival of ...

WPP’s share price carried on inching forward this morning, showing that investors are willing to give CEO Mark Read the benefit of the doubt in the wake of various cost cuts and organisational changes announced yesterday. Read (below) disappointed a ...

WPP CEO Mark Read will meet shareholders later today but he’s prepared the ground with a statement promising “radical evolution,” a (slightly) trimmed down WPP that will cost £300m over the next three years but aim to deliver annual savings ...

It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with tributes to Unilever’s departing CMCO to give him his full moniker (the ‘C’ stands for communications) Keith Weed. It’s another ...

It’s probably not the easiest time to become president of the IPA, with agency brands dying off and agency leaders clearing off in the wake of #MeToo, but Nigel Vaz has stepped up to take on the role in March. ...

Sir Martin Sorrell’s S4 Capital – now describing itself as a “new age/new era digital advertising and marketing services company” – has duly completed its merger with US programmatic outfit MightyHive for $150m. the money to be paid half in ...