Ad Tech

Thoughts from Jon Conway of Talon and Dan Dawson of Grand Visual Talon and Grand Visual attended and participated in the recent annual Geopath/OAAA 2018 conference. The theme was data-driven creativity and Jon Conway – Chief Strategy Officer, Talon – ...

Sir Martin Sorrell is said to putting £40m of his own money into his new acquisition vehicle S4 Capital, which roughly equates to the £14m he earned from WPP last year and the £19m he might still earn from his ...

By Sarah Saker There are so many ecommerce sites out there, yours needs to stand out from the rest for you to make money using it. However, you don’t want it to stand out for the wrong reasons. Many ecommerce ...

Is this an attempt by Havas to steal the thunder from French rival Publicis Groupe? On the very same day that Arthur Sadoun launched his much-vaunted new AI platform, Marcel, Havas has opened an AI innovation centre in Montreal called ...

We live our lives via mobile apps these days it seems and now we’ve got a big agency group that’s going to do business that way. Publicis Groupe has unveiled a beta version of its AI-powered Marcel gizmo which gives ...

What’s Accenture Interactive going to do about media, we’ve all been asking. Now we know, it’s launching Accenture Interactive Programmatic Services, a “bespoke” offering that “drives greater transparency and efficiency in programmatic media planning and buying.” The template for this ...

New Yorker writer and author Ken Auletta’s chat to departed WPP CEO Sir Martin Sorrell at Cannes should be interesting. Even even if he doesn’t delve into the reasons for Sorrell’s shock departure he has an interesting thesis, described here, ...

Cannes Lions brings to town an amazing cast of people and ideas from all the industries of the world. It’s the belly button of global creativity. Here’s why… Clients Every year, the number of top marketers and big brands making ...

The marketing world is full of crystal balls (it was ever thus) and peering into his at Campaign’s Media 360 conference was Anatoly Roytman, Accenture Interactive’s big boss outside the US. Accenture is good at naming things and Roytman (below) ...