We hear lots about technology in adland but what sometimes gets overlooked is the way it boosts the coffers of good old ad agencies (you may disagree with the good.) Tech firms are now among the biggest conventional advertisers with ...
Read More »WPP back on the buying trail with tech consultancy XumaK
WPP is back on the acquisition trail: Wunderman Thompson has bought Miami-based XumaK, termed a “premier marketing technology consultancy” specialising in “implementing performance-driven commerce solutions.” Clients have included Digicel and MetLife. Founded in 2004, XumaK is a relative minnow with ...
Read More »We Are Social: Tiktok on the way up in UK download stakes
TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom, a report released today by social creative agency We Are Social and social media management company Hootsuite. The short-form video platform, which didn’t ...
Read More »Watch out for albatrosses says Sorrell to WPP’s Read
S4Capital’s Sir Martin Sorrell is 75 on Friday (St Valentine’s Day – happy birthday Martin) but advancing years don’t seem to have mellowed him. In an Ad age podcast he refers to the way all the holding companies, especially his ...
Read More »Can Guardian Media Group survive change at the top?
It’s all change at The Guardian Media Group. Not only has it recently lost CEO David Pemsel, but the company is now looking for a new chief revenue officer, following the departure of Hamish Nicklin for Dentsu Aegis Network. Pemsel ...
Read More »Does Super Bowl spending spree show a new/old direction for troubled consumer goods groups?
While ad evaluation services argue over who won the battle of Super Bowl ads – New York’s AI-based Realeyes reckons it was Pepsico’s Mountain View Zero Sugar (below), the UK’s System1 reckons Microsoft was tops for emotion – the rush ...
Read More »Accenture pulls out of media auditing – could Dentsu’s DAN be in its sights?
Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate on “agency” services, which may well include full-on media planning and buying. It already handles programmatic for some advertisers. Accenture ...
Read More »Talon appoints Imran Elahi as first head of digital
Independent Out of Home specialist Talon Outdoor has appointed Imran Elahi to the newly created role of head of digital. Elahi is charged with driving digital OOH innovation alongside Talon’s Strategy and Transformation teams. Elahi (left) has more than ten ...
Read More »Publicis Sapient lures top creative Wharton from AKQA
Who are the creative movers and shakers in the shiny new world of digital transformation? Publicis Sapient (they seem to have dispensed with the dot in between) thinks Ian Wharton from AKQA is one, he’s just been appointed its new ...
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