Ad Tech

New partnership expands automated and data-driven OOH access to advertisers The Talon Group, the leading global independent Out of Home (OOH) agency, has announced a partnership between its US, international and German businesses with Hivestack, a global adtech leader in ...

Martin Sorrell has become well known for coining a phrase over the years, but he has surpassed himself in an Evening Standard interview. He claims that his S4 Capital now has five big clients – described as “whoppers” – and ...

Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up in favour of their own (far superior) silicon, they hired Justin Long to revive his famous role from the classic ...

WPP is getting its data act together to create a new more centralised offering that will combine the capabilities of GroupM and Wunderman Thompson. Data resources are currently scattered throughout WPP, mostly in its media agencies. The ideas is to ...

Influencers love to claim that they are “authentic” and hard-working but they haven’t been doing themselves any favours lately. First they get caught sneaking off to lockdown-free Dubai, and now the ASA has exposed them for failing to declare ads ...

2021 may well see the mergers and acquisitions market take off in what used to be adland after a quiet 2020 (for obvious reasons.) But it doesn’t seem to be creative agencies or media independents being snapped up, rather digital ...

A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. Headed by former Ocean Outdoor chairman Tom Goddard (above), the ...

It’s not often that a CEO strikes an upbeat note after losing the not inconsiderable sum of nearly £2.8 billion but that seems to be the message from WPP CEO Mark Read (below.) As with many companies that have grown ...

January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of Third-Party Cookies (3PC) on their search engine Chrome. Since this announcement, it was motioned that all search browsers would block ...