Ad Tech

Tech to the fore as Publicis lines up Xebia and Dentsu Switzerland’s Namics

Arthur Sadoun’s Publicis Groupe is planning to buy Xebia France, a mid-sized consulting firm, to combine with existing consultancy operation Publicis.Sapient. Xebia France employs 170 people – the so-called “Xebians” – and works for established clients Axa, Air France and ...

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Martin’s in the money already as S4C ratches up £38m gain

Bob Willott of Marketing Services Financial Intelligence (who knows about these things) reckons Sir Martin Sorrell (below) and his co-investors have made a £38m paper profit on his new venture S4 Capital which reversed into a company called Derriston and ...

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AT&T unveils Xandr addressable ads challenge

Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may be about to become more difficult. Despite the various scandals afflicting Facebook in particular and pressure from regulators both companies ...

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Forrester says UM and Starcom are media agency leaders

How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us Association of National advertisers (ANA) produced a report into media transparency – following some whistle blowing by a former WPP ...

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Hakuhodo lures Farah Ramzan Golant back to agency life to drive expansion of its new Kyu network across EMEA

Japanese advertising’s second biggest group, Hakuhodo Holdings, seems to have been quietly building a pretty credible collection of agencies, called Kyu, outside of its homeland. Kyu, which is mostly based in North America, has appointed AMV BBDO’s former chairman, Farah ...

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