Ad Tech

Talon Outdoor: automation and the ‘P’ word in OOH – how collaborative, data-led strategies can grow the medium

Eric Newnham, CEO of Talon, reflects on the recent FEPE Congress for the global out of home industry where he spoke about how automation is driving change for the better in OOH. Digitisation and technology are having a transformational impact ...

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WPP begins sell-off with stakes in Globant and AppNexus

WPP has begun its expected programme of disposals in the wake of Sir Martin Sorrell’s departure, with its stakes in Buenos Aires-based software business Globant and digital ad exchange AppNexus first on the block. American Telecoms giant AT&T is to ...

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David Harris of gyro: Cannes – please stop making lazy tropes of important words

This year at Cannes, the beating heart of creativity and originality, the seminar line-up has a proliferation of titles that are worryingly similar. In fact, ‘human’ seems to have become the Cannes 2018 buzzword (‘Innovation at the Human Level,’ ‘Who ...

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UM’s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare

Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming more capable and more able to mimic human behaviour as the technology develops. Advertisers could soon be applying the technology ...

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New R3 figures show consultancies heading marketing M&A

They do say them thar tectonic plates in adland are shifting and the latest M&A global table from global marketing consultancy R3 shows just that with two big consultancies, Accenture and Capgemini, leading the way with the biggest deals – ...

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