Ad Tech

Blockchain is a buzzword for 2018: it powers cryptocurrencies and can turn a company into a magnet for funding. Havas is the first of the big communications groups to buy into the hype with the launch of Havas Blockchain, a ...

With a start to the tech year chock-full of big-name events that are just as big a bragging right as they are an innovation opportunity, I’ve started hearing rumblings of discontent from my adland colleagues. General displeasure with the enormity ...

At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying them to OOH. Delivering Smarter as Standard means a shift towards data-driven campaign planning, dynamic creative, automated execution and outcome-based ...

Publicis Groupe has revealed details of how Marcel will work when it launches in January 2019. Marcel, you may remember, is the reason Publicis Groupe hasn’t entered any awards over the last year. At Cannes 2017, CEO Arthur Sadoun got ...

The Cambridge Analytica affair may be the biggest threat to Facebook to date; far more so than Russian meddling in the last US Presidential Election (the Cambridge Analytica gang were much cleverer in the way they harvested data from, virtually, ...

Ikea’s latest work is a TV game show called “Matchers Keepers,” which works a bit like Mr and Mrs, but for flatmates and families in place of married couples. Instead of being asked about their personal habits, contestants are probed ...

“It’s like Glastonbury for Geeks.” Before I got on the plane from muggy England to Austin, Texas, that’s what I was told to expect of South by Southwest (SXSW), the world’s leading tech and innovation conference. Glastonbury for geeks. Possibly ...

Media consultancy ID Comms has been looking at the trend (or desire) for marketers to move media trading in-house and, based on 130 responses from brands spending a total of $30bn on media globally plus the big media agencies, discovered ...

We can all relate to annoying pop-ups or autoplay video ads that block the page when you scroll, so the rise of ad blockers is no surprise. Despite yearly reports on brands increasing their ad spend, 22 per cent of ...