Ad Tech

Seven ways you are killing your ecommerce sales

By Sarah Saker There are so many ecommerce sites out there, yours needs to stand out from the rest for you to make money using it. However, you don’t want it to stand out for the wrong reasons. Many ecommerce ...

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Move over Marcel: Havas hits back with its own AI launch

Is this an attempt by Havas to steal the thunder from French rival Publicis Groupe? On the very same day that Arthur Sadoun launched his much-vaunted new AI platform, Marcel, Havas has opened an AI innovation centre in Montreal called ...

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Accenture makes its media move, WPP moves into Unilever

What’s Accenture Interactive going to do about media, we’ve all been asking. Now we know, it’s launching Accenture Interactive Programmatic Services, a “bespoke” offering that “drives greater transparency and efficiency in programmatic media planning and buying.” The template for this ...

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Accenture peers into the future and it’s called a ‘cagency’

The marketing world is full of crystal balls (it was ever thus) and peering into his at Campaign’s Media 360 conference was Anatoly Roytman, Accenture Interactive’s big boss outside the US. Accenture is good at naming things and Roytman (below) ...

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