Ad Tech

App install ads projected reach $118bn globally

We hear lots about technology in adland but what sometimes gets overlooked is the way it boosts the coffers of good old ad agencies (you may disagree with the good.) Tech firms are now among the biggest conventional advertisers with ...

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WPP back on the buying trail with tech consultancy XumaK

WPP is back on the acquisition trail: Wunderman Thompson has bought Miami-based XumaK, termed a “premier marketing technology consultancy” specialising in “implementing performance-driven commerce solutions.” Clients have included Digicel and MetLife. Founded in 2004, XumaK is a relative minnow with ...

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Can Guardian Media Group survive change at the top?

It’s all change at The Guardian Media Group. Not only has it recently lost CEO David Pemsel, but the company is now looking for a new chief revenue officer, following the departure of Hamish Nicklin for Dentsu Aegis Network. Pemsel ...

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Accenture pulls out of media auditing – could Dentsu’s DAN be in its sights?

Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate on “agency” services, which may well include full-on media planning and buying. It already handles programmatic for some advertisers. Accenture ...

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Talon appoints Imran Elahi as first head of digital

Independent Out of Home specialist Talon Outdoor has appointed Imran Elahi to the newly created role of head of digital. Elahi is charged with driving digital OOH innovation alongside Talon’s Strategy and Transformation teams. Elahi (left) has more than ten ...

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Publicis Sapient lures top creative Wharton from AKQA

Who are the creative movers and shakers in the shiny new world of digital transformation? Publicis Sapient (they seem to have dispensed with the dot in between) thinks Ian Wharton from AKQA is one, he’s just been appointed its new ...

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