Ad Tech

Analyzing how minimalist watch companies produce content for Instagram

There’s a huge amount of convergence on social media: there are some aesthetics that individuals and brands can’t resist when posting. And when all these people and brands post and discuss similar things in similar ways, those patterns can be ...

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Talon’s 4-step approach to safeguarding consumer privacy in the era of intelligent digital Out of Home

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace.   The ...

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Nick Mawditt of Talon Outdoor: why Facebook is channelling Friends Reunited

Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It released a report last week on the benefits of combining Facebook and Outdoor advertising that is a welcome realisation that ...

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Mobile ad fraud: how SDK spoofing steals ad spend under the radar

By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets ...

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Sorrell hails S4 progress with business from Braun, Starbucks and Bayer

Most agency holding company CEOs probably don’t look forward to announcing their quarterly numbers these days – Publicis CEO Arthur Sadoun certainly wouldn’t have as he unveiled what amounted to a revenue warning a couple of weeks ago – but ...

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