Ad Tech

WPP’s GroupM strikes voice deal with Say It Now

We’ve had ecommerce, now it’s v-commerce or voice commerce as advertisers prepare to take orders and payments over the wireless – well maybe not the wireless. WPP’s giant GroupM media buying group has confirmed a deal with London-based Say It ...

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WPP dives deeper into ecommerce with Cloud Commerce

There’s little doubt where WPP CEO Mark Read sees the future: ecommerce or commerce as WPP likes to call it (the ‘e’ is clearly so last year.) WPP has bought UK-based Cloud Commerce Group, described as a technology company that ...

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Unesco launches confuse-a-cookie kit with DDB Paris

Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its 193 member states to adopt its Recommendation on the Ethics of AI. That is, stop A1-powered cookies spying on us. ...

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TPS Engage brings crypto-currencies to digital Out of Home

Ad platform TPS Engage says it’s the first company to introduce crypto-currencies into media buying. It will now trade programmatic digital out of Home (DOOH) with Bitcoin and eGold. TPS says its ad platform will allow any advertiser (subject to ...

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VCCP Group launches a global content studio, Girl & Bear

Girl & Bear is a new content production offering from VCCP Group, which promises to deliver production services and technology to its clients around the world. With 250 “makers” already on board, the launch of Girl & Bear (named after ...

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Nicola Mendelsohn’s rise continues as she moves to global Facebook role

Facebook has promoted Nicola Mendelsohn to its top advertising job, leading the Global Business Group across Facebook, Instagram and WhatsApp, where she will be responsible for client relationships and building on the $84 billion in ad spend that the company ...

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Cheetah Digital takes aim at “creepy” marketing directors

Cheetah Digital, an online ad platform, is siding with the angels as we prepare for a cookie-free future, running a campaign with actor Wayne Knight (Seinfeld etc) as “creepy marketing director Dennis” tracking people over the internet. This follow a ...

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Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital advertising’s precision targeting and measurement capabilities have placed performance under the microscope, but this has drawn ...

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