Ad Tech

Federica Bowman is taking over as global CEO of Ebiquity-owned FirmDecisions from Stephen Broderick. Broderick is leaving to “pursue other opportunities.” FirmDecisions, acquired in 2012, aims to instil “financial transparency in the client agency relationship,” something the combative Broderick, a ...

Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing. Any form of marketing you see or receive through the ...

The UK government, along with many others, is taking plenty of stick for so-called “mixed messages” about Covid-19 as it attempts to re-open the economy but, for once, you can sympathise with the flailing politicians. On a global scale Covid ...

Publicis Groupe’s Zenith has produced its revised forecast for the global ad market this coronavirus year and it is: adspend drops by 9.1% (5.5% recovery forecast for 2021) with digital taking more than half the market for the first time ...

S4 Capital’s Sir Martin Sorrell has been chatting to the Guardian’s Mark Sweney – Mark manages to conduct an interview with SMS without referencing “better, faster, cheaper”which is no mean feat – where, inter alia, he observes of Facebook and ...

It’s good to find a note of cheer in these straightened times and the pied piper of St James (the posh London domicile of his S4 Capital) Sir Martin Sorrell is still on the onwards and upwards takeover trail, setting ...

By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media buying in the United Kingdom. The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the ...

The North Face has joined some smaller brands in boycotting Facebook and Facebook-owned Instagram in July as part of a campaign orchestrated by anti-extremist group #StopHateForProfit. In its wake outdoor equipment retailer REI said it will also join the boycott, ...

Research firm Forrester is predicting that US agencies will lose 52,000 jobs through 2021, 35,167 in 2020 and 16,758 in 2021 to be precise. Creative agencies will be hit hardest (down 14%) with digital and media agencies down seven per ...