Ad Tech
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Sainsbury’s boosts in-house agency Zest with hiring spree
Sainsbury’s is expanding its in-house creative and production agency Zest and is looking to fill over 30 new jobs. The…
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WPP to double down on AI – organic growth still lagging Publicis
It’s WPP’s eagerly-awaited Capital Markets day for investors and analysts today and, if first gleranings are to be believed, it…
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A difficult 2023 for many but let’s look forward to 2024 – a Happy New Year to all our readers
Adland might be said to have come through 2023 in reasonable shape (well it’s still here) but, post pandemic, there…
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Nick Manning of MMC: New ANA Programmatic study – why only advertisers can solve the problem
We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of…
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UK marketers sign up for AI
Out of 200 marketing leaders in the UK, 84% said they use AI tools of some kind, with the top…
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Incubeta’s James Santangeli: Life after UA – Google rewrites data collection
It is fair to say that there has been some unrest in the digital analytics community since we said our…
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Omnicom buys digital commerce business Flywheel for $900m
Omnicom isn’t known for splashing the cash (although the founders of adam&eve might demur) but it has now: $900m for…
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WPP spreads its wings to boost AI capabilities
WPP has a big operation in India – 11,000 or so people it seems – and, like the rest of…
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Digital still making the running in flagging UK ad economy
The latest flagship AA/WARC Expenditure Report makes pretty grim reading, now the two are expecting just 2.6% growth in 2023…
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