Ad Tech

UK based agency collective Harbour is venturing into the metaverse with Harbour Immersive. Adipat Virdi, who worked at Facebook as product lead for immersive, the BBC and Charlotte Tilbury has been hired to lead the new venture. Harbour Immersive says ...

By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry. A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed ...

Leading independent Out of Home specialist media agency Talon has secured investment from Equistone Partners Europe to continue global expansion and accelerate its expansion into technology. Equistone takes over from Mayfair Equity Partners which invested in Talon in 2017. Talon ...

The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84% of marketing content is visual, yet it’s the least understood and analysed element of the marketing mix. In the last ...

The talent crunch is affecting pretty much every business, and if you can’t put graduates on £120k starting salaries like some of the legal firms are doing, why not get John Hegarty to mastermind your ad campaign instead? It helps, ...

The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity and innovation in digital advertising. Conversations also regularly turn to how ad tech will support brands’ growth and transformation. Here ...

From travel to tech to retail stores, everything is going smarter – even cities. Smart solutions help deliver valuable insights to decision makers while simultaneously engaging audiences in search of seamless, relevant content personalized to their interests and needs. The ...

Plenty of people at Cannes this week would have you believe that creativity is going to save us. Not be a killjoy or anything but the current list of the world’s most pressing problems suggests that creativity has its work ...

David Jones’ Brandtech Group has reeled in a major recruit just in time for Cannes. Former Facebook CCO Mark D’Arcy is joining Brandtech as partner and CCO. D’Arcy (above), said to have been instrumental in teaching brands how to use ...