Ad Tech

Dentsu International is first ad holding company to announce across-the-board job losses

Dentsu International is the first of the big ad holding companies to announce company-wide post-pandemic job losses. The company, formerly Dentsu Aegis Network which operqtes outside Dentsu’s homeland Japan, will cull around 6000 jobs, 12.5% of the workforce. Dentsu says: ...

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Mondelez International appoints Publicis Groupe and S4 Capital to run its global production operations

Mondelez International has handed its global content production and management business to Publicis Production and S4 Capital’s MediaMonks, after a pitch against some major players including TAG and Accenture. That’s a very competitive battle for an account that might have ...

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Sorrell’s S4 Capital closes gap on giants Accenture and WPP

Sir Martin Sorrell’s S4 Capital motors on happily through the pandemic, reporting Q3 2020 revenue of £86.4m (up 13% on the same period of last year) and gross profit of £75.3m (up 23%.) All this without the benefit of BMW’s ...

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Jonathan Burley joins Miroma Group, owner of Fold7, as CCO

Here’s one well-known advertising name who has chosen not to start up a new model agency. Instead, Jonathan Burley is taking on the similarly challenging task of boosting an existing group to a new level by joining Miroma as CCO. ...

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Heineken goes to ‘Le Pub’ with Epsilon and Publicis Sapient

Particularly in Italy, Publicis Groupe has been doing some very good creative work on Heineken. Now it’s time to bring the client into the “power of one” fold with a new team called — what else? — Le Pub. Epsilon ...

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Mirriad brings brands back from the dead for Halloween

In-content advertising company Mirriad is showing off its AI-driven skills this Halloween with ‘Night of the Living Dead Brands,’ a spin on George Romero’s famous horror flick. See how many you can spot. Mirriad's Night of the Living Dead Brands ...

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