Ad Tech

Can Guardian Media Group survive change at the top?

It’s all change at The Guardian Media Group. Not only has it recently lost CEO David Pemsel, but the company is now looking for a new chief revenue officer, following the departure of Hamish Nicklin for Dentsu Aegis Network. Pemsel ...

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Accenture pulls out of media auditing – could Dentsu’s DAN be in its sights?

Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate on “agency” services, which may well include full-on media planning and buying. It already handles programmatic for some advertisers. Accenture ...

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Talon appoints Imran Elahi as first head of digital

Independent Out of Home specialist Talon Outdoor has appointed Imran Elahi to the newly created role of head of digital. Elahi is charged with driving digital OOH innovation alongside Talon’s Strategy and Transformation teams. Elahi (left) has more than ten ...

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Publicis Sapient lures top creative Wharton from AKQA

Who are the creative movers and shakers in the shiny new world of digital transformation? Publicis Sapient (they seem to have dispensed with the dot in between) thinks Ian Wharton from AKQA is one, he’s just been appointed its new ...

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Davos: world’s biggest brands launch internet policing plan

A new bit of harmful content reached consumers every second on YouTube, Facebook and Instagram between July and September 2019 – 9.2 million examples in total – and that’s despite the platforms removing 620 million pieces before anyone got a ...

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Sorrell takes the better, faster, cheaper mantra to CES

Is SMS about to announce another deal? He seems to be implying he will in this short video from The Drum at CES 2020 (my, the boy gets around) with some of his S4Capital lieutenants. Saying there’ll be more ‘misfits’ ...

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