Ad Tech

Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. CEO Mark Bembridge explains. 1/When did Smartology start and why? While advanced taxonomy and machine learning techniques existed in the broader technology sector, news ...

Jon Forsyth, the first of the original four partners at adam&eveDDB to leave the agency after the earnout period, has returned to the industry as strategic partner at a new communications network, Troika/Mission Group. Forsyth joins TMG at its inception: ...

A razorfish is a tasty long-shaped clam but Publicis Groupe seems to have lost its appetite for the agency of the same name it bought from Microsoft for $530m in 2009. In its latest manifestation Razorfish, once reckoned to be ...

Global agency and marketing services deals were up by 88 per cent by value in the first half of 2018, according to new research by marketing consultancy R3. This was largely driven by new buyers (including consultancies) to the sector ...

Nobody can be quite sure what form Sir Martin Sorrell’s new communications company S4 Capital will take, although clearly digital production in the shape of first acquisition MediaMonks will play a big part. A seasoned soldier once observed that no ...

Anyone out there have a digital media buying business – with a base in data analytics (obviously)? If so it could be the next target for S4 Capital’s Sir Martin Sorrell because that’s what he says he wants to add ...

Blockchain is a buzzword that seems to pique the interest of even those who don’t know what the hype is all about. When most people hear about the blockchain, initial coin offerings (ICOs), and digital currency, they often think of ...

Sir Martin Sorrell is reported to have raised £100m for his new S4 venture, to add to the £50m of equity capital already in place (£40m of it his). This may be seen as a win or a fail – ...

Transformation is the buzz word of the moment in adland and elsewhere and now independent out of home specialist agency Talon Outdoor has created the new role of chief transformation officer to reflect the the growing importance of data, technology ...