Ad Tech

Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC show that Alphabet (Google), Meta (Facebook and Instagram) and, increasingly, Amazon, are tightening their hold on the global ad market. ...

Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now includes paid social media ad spend. Media monitored includes Facebook, Twitter and Instagram on top of the existing digital channels ...

Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of Be Heard Group, which succumbed to rival MSQ a couple of years ago, has a Tigger-like quality. The serial entrepreneur, ...

M&A advisory firm Ciesco has released its 2021 Global M&A Review & 2022 Outlook for media and technology firms, showing that last year 2021 deals were transacted, a 60.1% rise on Covid-hit 2020 and 29.9% on 2019. The total announced ...

S4Capital’s Media.Monks has added another data business, 4 Mile Analytics based in Santa Cruz, California. The company, founded by Nick Fogler in 2017, works with Fortune 500 brands deploying technology from partners including Looker, Snowflake, Fivetran and Google Cloud. With ...

If 2021 was a year of consolidation for the big ad holding companies – restoring their fortunes after Covid-battered 2020 – 2022 may be the year when they spread their wings with bids and deals. Publicis Groupe has bought Tremend ...

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server. Microsoft’s Mikhail Parakhin says: “With Xandr’s ...

Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking report. My colleague at Media Marketing Compliance, Stephen Broderick, was part of the group of select advisers that helped put ...

Sean Lyons became CEO of R/GA in 2019, when he took over from the agency’s founder, Bob Greenberg. A native New Yorker, Lyons has worked in creative tech since graduating with a degree in painting and electronic media in 1998, ...