UK based agency collective Harbour is venturing into the metaverse with Harbour Immersive. Adipat Virdi, who worked at Facebook as product lead for immersive, the BBC and Charlotte Tilbury has been hired to lead the new venture. Harbour Immersive says ...
Read More »Show me the money – missing spend and the clouded world of programmatic advertising
By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry. A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed ...
Read More »Equistone invests in Talon global growth as Mayfair exits
Leading independent Out of Home specialist media agency Talon has secured investment from Equistone Partners Europe to continue global expansion and accelerate its expansion into technology. Equistone takes over from Mayfair Equity Partners which invested in Talon in 2017. Talon ...
Read More »Anastasia Leng: recession proofing – how creative data can drive performance for marketers
The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84% of marketing content is visual, yet it’s the least understood and analysed element of the marketing mix. In the last ...
Read More »Hegarty creates new campaign for AI talent agency Genie
The talent crunch is affecting pretty much every business, and if you can’t put graduates on £120k starting salaries like some of the legal firms are doing, why not get John Hegarty to mastermind your ad campaign instead? It helps, ...
Read More »Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising
The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity and innovation in digital advertising. Conversations also regularly turn to how ad tech will support brands’ growth and transformation. Here ...
Read More »Peter Bordes: the irresistible rise of smart cities
From travel to tech to retail stores, everything is going smarter – even cities. Smart solutions help deliver valuable insights to decision makers while simultaneously engaging audiences in search of seamless, relevant content personalized to their interests and needs. The ...
Read More »Jane Austin: will the ad industry’s creative talent survive the ‘Great Techification’?
Plenty of people at Cannes this week would have you believe that creativity is going to save us. Not be a killjoy or anything but the current list of the world’s most pressing problems suggests that creativity has its work ...
Read More »David Jones’ Brandtech Group hires former Facebook creative head as CCO
David Jones’ Brandtech Group has reeled in a major recruit just in time for Cannes. Former Facebook CCO Mark D’Arcy is joining Brandtech as partner and CCO. D’Arcy (above), said to have been instrumental in teaching brands how to use ...
Read More »