Ad Tech

For the past three years, the media and marketing industry has at last taken some bold and confident steps on the journey towards transparency. The increasingly complex media landscape – particularly the sometimes byzantine digital media trading ecosystem, with multiple ...

TBWA London and its sister shop in New York have won the global launch of Refinitiv, the new fintech company formed by a $20 million deal between Thomson Reuters and private equity fund Blackstone. Refinitiv’s launch campaign centres around the ...

Martin Sorrell’s S4 Capital is setting up in India with the help of Poran Malani, who’s been appointed director of its Indian operations. Malani will apparently lead the content side of the business in the fast-growing market. He has worked ...

Now they can reach consumers any time and any place, advertisers often get carried away. They can’t always contain the urge to push things to the limit. WPP has announced a new partnership with Waze, the Uber driver’s favourite navigation ...

Spanish agency Shackleton, whose clients include Uber, Coty, Campari, Aperol and Sony Pictures, is launching an agency that services clients via an e-commerce platform. This tech-driven approach to global expansion is a far cry from the Mad Men days of ...

Audi has asked its agency BBH to team up with consultancy IBM iX in pursuit of a new “digital brand experience” for the German carmaker. The new partners will work together under one roof, collaborating closely with Audi UK’s digital ...

Grey London finally got a new management team in place, and now one of its flagship accounts, Marks and Spencer, is on the rocks. In the last couple of months, the agency has poached Adrian Rossi from AMV BBDO to ...

Dentsu Aegis Network is strengthening its position in the north of England with the acquisition of independent Manchester creative agency, BJL. BJL’s clients include Subaru Europe, Ronseal, The Co-operative Bank, Skipton and BASF. The agency employs 75 people. Dentsu Aegis ...

Ogilvy’s global CEO and chairman John Seifert seems to be coming to the end of his big overhaul of the agency, which began two years ago when he took on the role, but he acknowledges that his job will never ...