Ad Tech

Nielsen finally gets to grips with paid-for social media

Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now includes paid social media ad spend. Media monitored includes Facebook, Twitter and Instagram on top of the existing digital channels ...

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Peter Scott returns to the fray as boss of ad tech start-up Playcart

Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of Be Heard Group, which succumbed to rival MSQ a couple of years ago, has a Tigger-like quality. The serial entrepreneur, ...

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Publicis and Stagwell kick off 2022 M&A with Tremend and Goodstuff buys

If 2021 was a year of consolidation for the big ad holding companies – restoring their fortunes after Covid-battered 2020 – 2022 may be the year when they spread their wings with bids and deals. Publicis Groupe has bought Tremend ...

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Microsoft to buy AT&T’s Xandr to boost ad tech offer

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server. Microsoft’s Mikhail Parakhin says: “With Xandr’s ...

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Fiona Foy: trust, yes, but verify too in media agency deals

Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking report. My colleague at Media Marketing Compliance, Stephen Broderick, was part of the group of select advisers that helped put ...

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R/GA CEO Sean Lyons: Christmas parties and the metaverse

Sean Lyons became CEO of R/GA in 2019, when he took over from the agency’s founder, Bob Greenberg. A native New Yorker, Lyons has worked in creative tech since graduating with a degree in painting and electronic media in 1998, ...

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