Ad Tech

Agency collective Harbour launches new metaverse offer Harbour Immersive

UK based agency collective Harbour is venturing into the metaverse with Harbour Immersive. Adipat Virdi, who worked at Facebook as product lead for immersive, the BBC and Charlotte Tilbury has been hired to lead the new venture. Harbour Immersive says ...

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Equistone invests in Talon global growth as Mayfair exits

Leading independent Out of Home specialist media agency Talon has secured investment from Equistone Partners Europe to continue global expansion and accelerate its expansion into technology. Equistone takes over from Mayfair Equity Partners which invested in Talon in 2017. Talon ...

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Hegarty creates new campaign for AI talent agency Genie

The talent crunch is affecting pretty much every business, and if you can’t put graduates on £120k starting salaries like some of the legal firms are doing, why not get John Hegarty to mastermind your ad campaign instead? It helps, ...

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Peter Bordes: the irresistible rise of smart cities

From travel to tech to retail stores, everything is going smarter – even cities. Smart solutions help deliver valuable insights to decision makers while simultaneously engaging audiences in search of seamless, relevant content personalized to their interests and needs. The ...

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David Jones’ Brandtech Group hires former Facebook creative head as CCO

David Jones’ Brandtech Group has reeled in a major recruit just in time for Cannes. Former Facebook CCO Mark D’Arcy is joining Brandtech as partner and CCO. D’Arcy (above), said to have been instrumental in teaching brands how to use ...

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