Ad Tech

S4 Capital tiptoes into data analysis with Brightblue

WPP announced its half year 2020 results this morning (teacher’s A-level grade B+) so pinging into the inbox is an announcement from S4 Capital, now home to WPP founder Sir Martin Sorrell. Sorrell’s S4 – which now styles itself a ...

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Matt Cox: the adland vaccinations we’ve been waiting for

Three Covid-19 adland accelerants and vaccines for future relevancy – because business as usual is not good enough. Covid-19 is exactly what adland needs. Adland is an industry that should constantly strive for business unusual, flexing to contribute to culture, ...

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MSQ lures data boss Goodwin from Wunderman Thompson

MSQ Partners has hired Robert Goodwin from Wunderman Thompson as its first chief data officer. Goodwin’s is a group role working with MSQ agencies including Stack (CRM), The Gate London (creative) and Walk-In Media. At Wunderman Thompson headed data strategy ...

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Tech-based Sideshow buys digital conversion business Conversion.com

Tech-based ad groups are the flavour of the last couple of years and one under the radar is Sideshow. Sideshow has just added Conversion.com, an optimisation business, to its repertoire, taking annual turnover to £30m and headcount to 250. Sideshow ...

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Accenture challenges Sorrell’s S4C and agency production houses with CreativeDrive acquisition

Accenture Interactive seems to be venturing onto MediaMonks territory with the acquisition of Creative Drive, described as a “global, tech-driven content production company that simplifies, automates and scales the creative asset production process.” Terms are undisclosed. Digital production company MediaMonks ...

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