Ad Tech

Now Wieden+Kennedy enlists A1 for new computer game

Will 2019 be the year that artificial intelligence (A1) takes over the ad world? We’ve already had the new Lexus campaign from The&Partnership, scripted by A1 after analysing a multitude of Cannes award winners, and now Wieden+Kennedy London has worked ...

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‘Sometimes we should just shut up.’ John Hegarty warns industry not to get too carried away with technology

At one of the increasingly popular “fireside chat” events to lure big names on stage, John Hegarty, founder of Bartle Bogle Hegarty, was in typically opinionated mood as he talked to the audience at Connect London. “People go on about ...

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Sorrell raids WPP’s GroupM for S4C APAC chief

Sir Martin Sorrell’s new S4 Capital has raided his old firm WPP for its new Asia Pacific region boss, Michel de Rijk, who joins from WPP media operation GroupM. De Rijk (left) was global chief growth officer at GroupM’s Performance ...

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What’s next for Jerry Buhlmann after Dentsu Aegis?

Jerry Buhlmann has surprised the industry by quitting his role as CEO of Dentsu Aegis. He is only 59, which is young compared to John Wren at Omnicom (66) and Michael Roth at Interpublic (72). We also know that Buhlmann ...

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S4C’s Sorrell bounces back with stellar financial update

Sir Martin Sorrell’s S4 Capital – aka MediaMonks – has morphed from a peanut to a coconut already. Peanut, you may recall, was how himself described his new venture in relation to his old one WPP but now he says ...

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Sorrell lines up MightyHive for first move into digital media

S4 Capital’s Sir Martin Sorrell is reckoned to be on the brink of landing his second big acquisition, US-based programmatic advertising company MightyHive. MightyHive is run by former Google exec Peter Kim and advises clients on their digital media activities ...

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