Ad Tech

AA/WARC : UK adspend surges ahead, inflation takes its toll

UK Adspend is rattling along at a fair old lick, up 28.3% year on year in Q1 2022, reaching £8.6bn and heading for a new record of £35.4bn (up 10.9% on 2021.) Rather dauntingly 74.3% of this is forecast to ...

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Nike surprises with $1bn media split

Nike has sprung a surprise by awarding its North America media account to PMG, a Fort Worth-based relative newbie that describes itself as a full service digital agency. Interpublic’s Initiative wins the business outside the US. The whole account is ...

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Rising costs hammer former WPP boss Sorrell’s S4 Capital

The share price isn’t the only measure of a company’s health – M&C Saatchi suitor Next15’s have tanked this year, without any obvious evidence of trouble at mill – but it matters a lot to Sir Martin Sorrell’s invention S4 ...

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IPA Bellwether survey shows advertisers still spending

The UK’s marketers are sticking to their spending plans for 2022 – or say they are – despite a rapidly deteriorating economic outlook. According to the IPA’s latest Bellwether survey 24.2% raised their marketing budgets in the Q2 2022 against ...

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Clients plan more agency changes, in-housing on the rise

Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the World Federation of Advertisers and The ...

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WPP’s Wavemaker wins Trainline media

WPP’s Wavemaker has won train and coach booking service Trainline’s media strategy and planning account for the UK, Italy and France. Trainline describes itself as a platform these days. The account includes social media, addressable TV, digital audio, out of ...

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