Ad Tech

ID Comms shakes up media business with PJL buy

Accenture may be wondering if its decision to pullout of media auditing to concentrate on programmatic media buying was wise as the move seems to have fired up the media auditing business. Long-time rival Ebiquity says it’s put on 25 ...

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Why Visual Marketing Strategies Matter For Your Business

In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies to the mix. With millions of businesses vying for people’s attention on every platform, one of the best ways to ...

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R/GA London wins United Colors of Benetton Group

Back in the 90s, Benetton was as famous for its inclusive advertising as it was for its colourful knitwear. The Italian brand has now put its hopes in R/GA to brighten up its 2020 customer experience by appointing the agency ...

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Sorrell’s S4 Capital sails serenely on – Covid or no Covid

Sir Martin Sorrell’s S4 Capital booked a £500,000 loss for the six months to June 2020 but nobody bothers about that much these days (in the same period of 2019 it lost £8.8m) but its top line numbers continue their ...

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Apple launches contentious privacy ad blitz – or does it?

Apple has thrown down the gauntlet to the rest of the world (again), this time by introducing a privacy feature to its forthcoming iOS 14 software that requires app developers to request permission from users to track them for ad ...

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