Ad Tech

So what’s going to happen in 2019?

The trouble with such musings is that we’re all likely to forecast what we want to happen rather than what will happen. Here’s what we’d like to happen. 1/The Google/Facebook duopoly controlling digital advertising will be rent asunder, with other ...

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Talon Outdoor: Exciting times for Out of Home as transformation mixes with uncertain times in 2019

Political uncertainly mixes with a real excitement for change as Out of Home undergoes genuine transformation: new players, new data platforms and new opportunities. By Nick Mawditt Out of Home is an industry unquestionably in the spotlight. The arrival of ...

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What’s next for Unilever as long-serving CMO Weed departs?

It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with tributes to Unilever’s departing CMCO to give him his full moniker (the ‘C’ stands for communications) Keith Weed. It’s another ...

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IPA appoints its first BAME president, as Publicis Groupe’s Nigel Vaz brings global and digital expertise to the role

It’s probably not the easiest time to become president of the IPA, with agency brands dying off and agency leaders clearing off in the wake of #MeToo, but Nigel Vaz has stepped up to take on the role in March. ...

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Sorrell seals MightyHive deal to move into digital media

Sir Martin Sorrell’s S4 Capital – now describing itself as a “new age/new era digital advertising and marketing services company” – has duly completed its merger with US programmatic outfit MightyHive for $150m. the money to be paid half in ...

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We’re growing Karmarama tells agency rivals as it embarks on hiring spree

Karmarama, now Accenture Interactive’s flagship agency in the UK, has uncorked a challenge to the struggling creative establishment by saying it plans to recruit up to 100 more staff next year, bringing the total to about 400. There will, one ...

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