Ad Tech

Elvie celebrates ‘Smart Bodies’ in Mother’s new femtech ad

Femtech brand Elvie continues to blaze a trail for women with a new global campaign by Mother celebrating “smart tech for smart bodies” and launched, appropriately enough, on International Women’s Day. Joyfully showcasing the range of products, from breast pumps ...

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VCCP rejects the metaverse and launches VCCP+ into the gaming ‘multiverse’

The metaverse is just a “pipe dream” according to VCCP, which why the agency is putting its energies into the gaming “multiverse” with the launch of VCCP+ in New York. Instead of being “distracted” by the sprawling metaverse, VCCP+ will ...

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WPP’s Hogarth launches 700-strong metaverse army

WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700 creatives, producers, visual artists, developers and technologists it says will design and execute brand experiences for clients in this groovy ...

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Innocent is latest marketer to be found guilty of misleading consumers over green claims

An ad for Innocent Drinks has been banned by the Advertising Standards Authority for making unsubstantiated claims about its green credentials, hoodwinking consumers with woolly lines about “fixing up the planet.” The ad watchdog ruled that Coca-Cola owned Innocent’s rather ...

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Havas CX expands with Inviqa, Kin+Carta buys in Bulgaria

What has”customer experience” ever done for us? A couple of weeks ago we questioned this booming sector of the ad business, wondering if the growing involvement of agencies had really helped us navigate the by-now-dreaded customer journey. Havas CX is ...

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