Ad Tech

When a company who make folding aluminium doors rebrand themselves as “suppliers of entrance solutions” it may seem the tide of jargon has finally become unstoppable. Us connoisseurs of guff used to amuse ourselves with the Random Corporate Bullshit Generator. ...

David Jones’ self-styled brandtech group seems set on further acquisitions, announcing a further $60m in funding from investment fund Chrysalis, bringing the total of new money raised to $260m since December. The round values the company at $1.36 billion. You ...

Streaming services have driven the transformation of TV, with free-to-use ad-supported video on demand (AVOD) platforms playing a vital role in revolutionising the way TV inventory is produced, bought and sold. Even Amazon is looking to get in on the ...

Is this an augury for 2021? As the business world struggles to get back to something like normal in the second wave of the pandemic, Sir Martin Sorrell’s S4 Capital is one of the first out of the blocks, announcing ...

MAA’s late business partner Paul Simons wrote this nearly five years ago. He was right to ask the question. Today’s answer is, sadly, a resounding yes. I convince myself from time to time that I have lost the plot on ...

WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of ...

For too long there has been a disconnect between two major functions in digital advertising – the ad creators and the media planners. Traditionally, the creators cook up a suite of ad creatives, ring the bell for the planning team ...

Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong ...

2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the ...