Ad Tech

WPP sets out ambitious plans as it emerges in one piece from bad old 2020

WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of ...

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Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021

Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong ...

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MAA’s 2020 holding company of the year, advertiser and – UK creative agency

2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the ...

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