Ad Tech

Halifax debuts new ScreenX “surround you” cinema ads

Remember sensurround sound? Now you can have the visual equivalent in cinema ads, courtesy of Cineworld’s SceenX in the UK. It’s now in eight UK cinemas (works for films too.) The technology extends the screen onto the side walls of ...

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Talon Outdoor launches new OOH AdTech platforms

Leading independent Out of Home agency Talon Outdoor has launched two new AdTech platforms. Plato is an automated trading platform, which aggregates all OOH inventory into a single, intuitive campaign planning and delivery system. It allows users to explore, plan, ...

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Heinz is 150 again – from Canada’s Rethink

Last week we had BBH in London hymning Heinz’s 150th birthday, this time it’s Rethink in Canada. Not bad but too de trop. BBH’s ‘Clean Plates’ was a better idea. MAA creative scale: 5.

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Sadoun faces ‘cynical’ questioning on $4.4bn Epsilon deal

Publicis Groupe CEO Arthur Sadoun has rebutted an analyst’s suggestion that Epsolon – the data company for which he just paid $4.4 billion – was not a particularly coveted prize. During a presentation to analysts, Sadoun was asked why — ...

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Mirum on top as WPP merges it with Possible in the UK

More tidying up at Mark Read’s WPP, Possible UK and Mirum UK are being merged into Mirum UK, headed by former Possible group CEO and Wunderman MD Chris Daplyn. Mirum UK MD Antti Lauronen is leaving. Mirum UK will be ...

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Publicis mulls bid for $5bn data giant Epsilon

Publicis has confirmed that it is mulling a bid for Alliance Data Systems’ Epsilon marketing unit, valued at around $5bn. Goldman Sachs with private equity outfit Advent is also in the frame. US-based Epsilon uses data to help its clients ...

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