Ad Tech

Former Google heavyweights join marketing platform Ad-Lib

Marketing technology platform Ad-Lib has appointed two heavyweights: former Googlers Adit Abhyankar as CEO and Patrick Collister as creative director. Abhyankar was head of Google Marketing Platform, Continental Europe and Emerging Markets while Collister (left), a former senior agency creative, ...

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Is it or isn’t it? ASA changes its mind about yet another dodgy influencer post that fails to declare it’s an #ad

The Advertising Standards Authority has taken the unusual step of reversing a ruling from last year, and this time round has upheld a complaint against a post on Instagram that should have been labelled as an ad, but wasn’t. Originally ...

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Talon boosts Ada’s capabilities through Tamoco partnership

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network. The partnership follows Ada’s continued success in helping advertisers to accurately target OOH campaigns on actual ...

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New digital out-of-home busines, Foris, launches in UK

Two outdoor veterans have teamed up with Jonny Brackenbury – a former director of Credit Suisse and an original investor in Soho House – to launch a new digital out-of-home business, called Foris Outdoor. Founder and CEO Cennydd Roberts, who ...

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Massive tech conference Web Summit, offers a glimpse of marketing’s future

By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and the largest tech conference in the world. This year’s event pavilions were heaving with more than 70,000 global attendees, all ...

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Global advertisers split over “digital transformation” says new WFA report

Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy – and the uncomfortable realisation that people don’t seem to be buying any more just because the internet supposedly makes it ...

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Sorrell reveals more fruits of his $1bn S4C labours

Sir Martin Sorrell says his S4Capital has morphed into a pumpkin from a peanut (maybe biology’s not his thing) as it reports organic growth of over 40 per cent this year in a third quarter trading update. He says: “Our ...

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