Ad Tech

Remember sensurround sound? Now you can have the visual equivalent in cinema ads, courtesy of Cineworld’s SceenX in the UK. It’s now in eight UK cinemas (works for films too.) The technology extends the screen onto the side walls of ...

Leading independent Out of Home agency Talon Outdoor has launched two new AdTech platforms. Plato is an automated trading platform, which aggregates all OOH inventory into a single, intuitive campaign planning and delivery system. It allows users to explore, plan, ...

Here’s a clue as to what WPP’s Wunderman Thompson will look like and what it hopes to do. The recently-merged agency has hired former Publicis big hitter Ewen Sturgeon as CEO of Europe and South Africa, reporting to global boss ...

Nigel Vaz has made some very big promises in his inaugural speech as president of the IPA. He has vowed to “Reimagine” the industry and guide member agencies through the kind of transformation that they have all been struggling to ...

By Wayne Guthrie, co-founder and director at Fearlessly Frank “Amateurs!” Ian Brown could be heard complaining, when the lights — and sound — went out on The Stone Roses’ first ever national TV performance. At a crucial moment, they’d placed ...

Last week we had BBH in London hymning Heinz’s 150th birthday, this time it’s Rethink in Canada. Not bad but too de trop. BBH’s ‘Clean Plates’ was a better idea. MAA creative scale: 5.

Publicis Groupe CEO Arthur Sadoun has rebutted an analyst’s suggestion that Epsolon – the data company for which he just paid $4.4 billion – was not a particularly coveted prize. During a presentation to analysts, Sadoun was asked why — ...

More tidying up at Mark Read’s WPP, Possible UK and Mirum UK are being merged into Mirum UK, headed by former Possible group CEO and Wunderman MD Chris Daplyn. Mirum UK MD Antti Lauronen is leaving. Mirum UK will be ...

Publicis has confirmed that it is mulling a bid for Alliance Data Systems’ Epsilon marketing unit, valued at around $5bn. Goldman Sachs with private equity outfit Advent is also in the frame. US-based Epsilon uses data to help its clients ...