Ad Tech

Bowman takes top role at Ebiquity’s FirmDecisions

Federica Bowman is taking over as global CEO of Ebiquity-owned FirmDecisions from Stephen Broderick. Broderick is leaving to “pursue other opportunities.” FirmDecisions, acquired in 2012, aims to instil “financial transparency in the client agency relationship,” something the combative Broderick, a ...

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Digital marketing is the future

Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing. Any form of marketing you see or receive through the ...

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Covid-19 isn’t the only threat for the ad holding companies – layoffs and home working will chip away

The UK government, along with many others, is taking plenty of stick for so-called “mixed messages” about Covid-19 as it attempts to re-open the economy but, for once, you can sympathise with the flailing politicians. On a global scale Covid ...

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Digital media the only winner from Covid says Zenith

Publicis Groupe’s Zenith has produced its revised forecast for the global ad market this coronavirus year and it is: adspend drops by 9.1% (5.5% recovery forecast for 2021) with digital taking more than half the market for the first time ...

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Facebook ‘hate’ ad boycott gathers steam

The North Face has joined some smaller brands in boycotting Facebook and Facebook-owned Instagram in July as part of a campaign orchestrated by anti-extremist group #StopHateForProfit. In its wake outdoor equipment retailer REI said it will also join the boycott, ...

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