Ad Tech

‘Whoppertunity’ knocks. Sorrell & S4’s ‘outstanding’ 2020

Martin Sorrell has become well known for coining a phrase over the years, but he has surpassed himself in an Evening Standard interview. He claims that his S4 Capital now has five big clients – described as “whoppers” – and ...

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Archie Heaton: Intel’s marketing agency had a terrible idea…

Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up in favour of their own (far superior) silicon, they hired Justin Long to revive his famous role from the classic ...

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WPP invests $200m in a new data ‘centre of excellence’

WPP is getting its data act together to create a new more centralised offering that will combine the capabilities of GroupM and Wunderman Thompson. Data resources are currently scattered throughout WPP, mostly in its media agencies. The ideas is to ...

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Out of Home industry heavy hitters form global advisory company OOH Capital

A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. Headed by former Ocean Outdoor chairman Tom Goddard (above), the ...

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Talon’s Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences

January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of Third-Party Cookies (3PC) on their search engine Chrome. Since this announcement, it was motioned that all search browsers would block ...

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