Ad Tech

Agency matchmaker AAR enters the innovation market

Veteran UK client/agency matchmaker the AAR (formerly Advertising Agency Register) is broadening its horizons with a new innovation practice aimed at helping companies find the right innovation partner be it an ad agency, management consultancy, start-up incubator or pureplay innovation ...

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New PQ Media report says traditional advertising is fighting back in booming $1.3tn worldwide ad market

Global advertising and marketing revenues will grow 5.5 per cent to a scarcely credible $1.3tn in 2018 (a trillion is a million millions), the fastest growth in ten years according to US-based PQ Media’s latest Global Advertising & Marketing Revenue ...

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Jody Smith of Broadsign: unlocking new communication potential in the era of smart cities

Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a reality. Media owners have begun to make city-wide audiences available and more addressable using smart city technology in less intrusive ...

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Tech company ITG buys Connect marketing agency

Midlands-based marketing tech and outsourcing business Inspired Thinking Group (ITG, below) has bought one of its notable neighbours, marketing agency Connect. ITG is now a global business and Connect, whose clients include Jaguar Land Rover and Birmingham airport, now has ...

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Zuckerberg may face challenge as Facebook goes ex-growth

Has Wall Street fallen out of love with Facebook? The social media behemoth’s shares fell 20 per cent yesterday, not so much because it narrowly missed its quarterly earnings target of $13.3bn (posting $13.2bn) or that user numbers slipped back ...

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