Ad Tech

Grey London finally got a new management team in place, and now one of its flagship accounts, Marks and Spencer, is on the rocks. In the last couple of months, the agency has poached Adrian Rossi from AMV BBDO to ...

Dentsu Aegis Network is strengthening its position in the north of England with the acquisition of independent Manchester creative agency, BJL. BJL’s clients include Subaru Europe, Ronseal, The Co-operative Bank, Skipton and BASF. The agency employs 75 people. Dentsu Aegis ...

Ogilvy’s global CEO and chairman John Seifert seems to be coming to the end of his big overhaul of the agency, which began two years ago when he took on the role, but he acknowledges that his job will never ...

It’s been four months since WPP announced it would sell a majority stake in Kantar, and it looks as though a deal may be close: The Sunday Times reports that there are four suitors circling the £3.5bn research and data ...

Martin Sorrell still provides good quote, although his closing session at the IAB Annual Leadership Meeting in Arizona, sounds like it was a long one, even by his standards. Adweek called it a “sprawling” conversation, but found a few gems ...

Advertising has a problem – 69 per cent of the British public don’t trust it – as the Advertising Association admitted at its LEAD 2019 event. Unilever’s Keith Weed, Labour Party deputy leader Tom Watson, and the BBC’s Evan Davis ...

Sir Martin Sorrell is in Davos this week and here he is plugging new venture S4 Capital. S4 may have morphed from a peanut to a coconut according to SMS. It’s also gaining a mind-numbing amount of publicity even if ...

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency. Meanwhile, martech is about talking to existing customers and leads that a brand has an ...

French-owned Artefact is one of the more interesting new agency/consultancy players in the UK (publicly-listed Artefact claims to be Europe’s largest independent “data-driven marketing group”) and it’s added to its UK team with the appointment of Sarah De Martin from ...