Ad Tech

UK Adspend is rattling along at a fair old lick, up 28.3% year on year in Q1 2022, reaching £8.6bn and heading for a new record of £35.4bn (up 10.9% on 2021.) Rather dauntingly 74.3% of this is forecast to ...

Nike has sprung a surprise by awarding its North America media account to PMG, a Fort Worth-based relative newbie that describes itself as a full service digital agency. Interpublic’s Initiative wins the business outside the US. The whole account is ...

Dentsu is not standing still. Fresh from folding all its creative agencies into Dentsu Creative, it has hired Rob Chalmers, who has been CXO at Engine Creative since 2019, as its own CXO. Chalmers left Engine in April, three months ...

The share price isn’t the only measure of a company’s health – M&C Saatchi suitor Next15’s have tanked this year, without any obvious evidence of trouble at mill – but it matters a lot to Sir Martin Sorrell’s invention S4 ...

The UK’s marketers are sticking to their spending plans for 2022 – or say they are – despite a rapidly deteriorating economic outlook. According to the IPA’s latest Bellwether survey 24.2% raised their marketing budgets in the Q2 2022 against ...

Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the World Federation of Advertisers and The ...

WPP’s Wavemaker has won train and coach booking service Trainline’s media strategy and planning account for the UK, Italy and France. Trainline describes itself as a platform these days. The account includes social media, addressable TV, digital audio, out of ...

Innovation is the order of the day for ad agencies, and 180 Amsterdam has found its muse in Jeena van der Heul, who takes up a new global role as creative director, innovation and platforms. Van der Heul has worked ...

Financial start-up Peepl and Uncommon Creative Studios are asking customers to design the company’s logo. Every day for 100 days, Peepl will pick a new logo, turn it into an NFT, and give its creator a share of daily profits. ...