Ad Tech

UK advertising is booming, which may come as a surprise to some of you out there. According to WPP’s GroupM, the world’s biggest agency media buyer, UK advertising will grow 7.8 per cent in 2019 to £22bn – Brexit or ...

Marketing technology platform Ad-Lib has appointed two heavyweights: former Googlers Adit Abhyankar as CEO and Patrick Collister as creative director. Abhyankar was head of Google Marketing Platform, Continental Europe and Emerging Markets while Collister (left), a former senior agency creative, ...

The Advertising Standards Authority has taken the unusual step of reversing a ruling from last year, and this time round has upheld a complaint against a post on Instagram that should have been labelled as an ad, but wasn’t. Originally ...

UK marketers remain surprisingly optimistic about the prospect of leaving the European Union – Brexit – with 78 per cent believing their ability to reach goals will improve if and when it happens and 57 per cent expecting a budget ...

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network. The partnership follows Ada’s continued success in helping advertisers to accurately target OOH campaigns on actual ...

Two outdoor veterans have teamed up with Jonny Brackenbury – a former director of Credit Suisse and an original investor in Soho House – to launch a new digital out-of-home business, called Foris Outdoor. Founder and CEO Cennydd Roberts, who ...

By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and the largest tech conference in the world. This year’s event pavilions were heaving with more than 70,000 global attendees, all ...

Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy – and the uncomfortable realisation that people don’t seem to be buying any more just because the internet supposedly makes it ...

Sir Martin Sorrell says his S4Capital has morphed into a pumpkin from a peanut (maybe biology’s not his thing) as it reports organic growth of over 40 per cent this year in a third quarter trading update. He says: “Our ...