Ad Tech

The ‘Smarter as Standard’ 3-part video series focuses on the launch of Talon’s ‘Smarter as Standard’ manifesto, the role of automation in smarter planning in OOH, and the use of data in smarter planning in OOH. Back in March we ...

“When the facts change I change my mind. What do you do sir?” is a quote attributed to famous economist John Maynard Keynes. Former WPP boss Sir Martin Sorrell (below) is not quite as famous but he seems to have ...

Veteran UK client/agency matchmaker the AAR (formerly Advertising Agency Register) is broadening its horizons with a new innovation practice aimed at helping companies find the right innovation partner be it an ad agency, management consultancy, start-up incubator or pureplay innovation ...

MediaMonks, the €300m cornerstone of Sir Martin Sorrell’s new S4 Capital empire, is pushing further into tech with the launch of a new research and development division MediaMonks Labs. This will be led by MediaMonks former head of games Sander ...

Global advertising and marketing revenues will grow 5.5 per cent to a scarcely credible $1.3tn in 2018 (a trillion is a million millions), the fastest growth in ten years according to US-based PQ Media’s latest Global Advertising & Marketing Revenue ...

Maybe it’s August but there’s been another round of crystal ball gazing about the future of agency holding companies – chiefly WPP – and the now hardy perennial of who’s going to be WPP’s CEO – probably Mark Read (below). ...

Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a reality. Media owners have begun to make city-wide audiences available and more addressable using smart city technology in less intrusive ...

Midlands-based marketing tech and outsourcing business Inspired Thinking Group (ITG, below) has bought one of its notable neighbours, marketing agency Connect. ITG is now a global business and Connect, whose clients include Jaguar Land Rover and Birmingham airport, now has ...

Has Wall Street fallen out of love with Facebook? The social media behemoth’s shares fell 20 per cent yesterday, not so much because it narrowly missed its quarterly earnings target of $13.3bn (posting $13.2bn) or that user numbers slipped back ...