Ad Tech

Femtech brand Elvie continues to blaze a trail for women with a new global campaign by Mother celebrating “smart tech for smart bodies” and launched, appropriately enough, on International Women’s Day. Joyfully showcasing the range of products, from breast pumps ...

The USP for Galaxy’s new S22 phone is a camera with enhanced night mode, so Mother has joined forces with Glaswegian fashion designer and night club entrepreneur Charles Jeffrey to work on a dream-like ad for the launch. It features ...

Business “transformation” is pretty unavoidable these days – everyone’s at it – but new research from independent global media advisors MediaSense shows there’s still a way to go. MediaSense’s Media 2025 survey shows that just 11% of global CMOs feel ...

The metaverse is just a “pipe dream” according to VCCP, which why the agency is putting its energies into the gaming “multiverse” with the launch of VCCP+ in New York. Instead of being “distracted” by the sprawling metaverse, VCCP+ will ...

WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700 creatives, producers, visual artists, developers and technologists it says will design and execute brand experiences for clients in this groovy ...

An ad for Innocent Drinks has been banned by the Advertising Standards Authority for making unsubstantiated claims about its green credentials, hoodwinking consumers with woolly lines about “fixing up the planet.” The ad watchdog ruled that Coca-Cola owned Innocent’s rather ...

What has”customer experience” ever done for us? A couple of weeks ago we questioned this booming sector of the ad business, wondering if the growing involvement of agencies had really helped us navigate the by-now-dreaded customer journey. Havas CX is ...

After a few years out of the business, Alison Hoad, one of advertising’s most respected and popular planning brains, has been lured back to take on the CSO role at Publicis.Poke. She will take over from Jo Arden, who moves ...

Paris-based Criteo must be the first ad tech firm to splash out the dollars on a Super Bowl ad. The company, which describes itself as the “commerce media platform for the open internet,” is running a lively, if somewhat mystifying, ...