Ad Tech

Boys, boys: Sorrell tries to hijack Read’s WPP again

Another day, another WPP AGM and a release pings in from old boss Sir Martin Sorrell’s spanking new S4 Capital. WPP AGMs seem positively soporific these days, compared to the good/bad old days of SMS. There isn’t even a shareholder ...

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Roy Jeans: how the ad industry actively underpins “surveillance capitalism”

In the regional Chinese city of Rongcheng, the ruling one-party state is perfecting its soon to be nationwide “Social Credit System”. Starting with 1,000 points, every citizen has points deducted – or added – for their historical (and current) behaviour. ...

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Levy’s tech start-up challenges Amazon for Sizmek

Maurice Levy’s French tech start-up Ycor is tweaking the mighty Amazon by the tail, saying it will outbid it for Sizmek, in Chapter 11 since the end of March. Sizmek is a DSP with an ad server and optimizer. Asking ...

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Ocean Outdoor wins Glasgow Out of Home contract

Out of Home media owner Ocean has been awarded long term agreements with City Property (Glasgow) Investments LLP, working in partnership with Glasgow City Council, to redevelop and introduce new roadside and city centre digital advertising screens. This is Ocean’s ...

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