Ad Tech

Three Covid-19 adland accelerants and vaccines for future relevancy – because business as usual is not good enough. Covid-19 is exactly what adland needs. Adland is an industry that should constantly strive for business unusual, flexing to contribute to culture, ...

We are at the start of what is likely to be the most intense period of rapid digitisation in history. The scale and ease with which we adopted mass remote working and embraced the internet as the go-to channel for ...

MSQ Partners has hired Robert Goodwin from Wunderman Thompson as its first chief data officer. Goodwin’s is a group role working with MSQ agencies including Stack (CRM), The Gate London (creative) and Walk-In Media. At Wunderman Thompson headed data strategy ...

WPP has made a key appointment: Kirk McDonald (below) has been hired from WarnerMedia’s Xandr programmatic unit to be the new CEO of media business GroupM in North America. The position has been vacant since Tim Castree left last year. ...

Tech-based ad groups are the flavour of the last couple of years and one under the radar is Sideshow. Sideshow has just added Conversion.com, an optimisation business, to its repertoire, taking annual turnover to £30m and headcount to 250. Sideshow ...

Obviously, as I’ve repeatedly told you, I’ve been in the ad biz since Genghis Khan invented the USP, so I’ve seen a lot of changes. Some good, most bad, with the creation of Holding Companies topping the ugly list. However, ...

Accenture Interactive seems to be venturing onto MediaMonks territory with the acquisition of Creative Drive, described as a “global, tech-driven content production company that simplifies, automates and scales the creative asset production process.” Terms are undisclosed. Digital production company MediaMonks ...

David Jones’ You & Mr Jones “brandtech” group is not to be outdone by rival Sir Martin Sorrell’s S4 Capital in the alternative marcoms stakes. You & Mr Jones has bought influencer business Collectively in the US, to merge with ...

Technology has revolutionized the advertising industry. Powered by the rise of the internet, this sector has grown by leaps and bounds in the last few years. Customers have also come a long way. It is now time for advertisers to ...