Ad Tech

Talon Outdoor’s Josko Grljevic: five adtech-led elements transforming Out of Home in 2021

If nothing else, 2020 was a masterclass in showcasing the need for adaptability and rapid innovation. Agility, technology and data have become essential guiding lights for navigating constantly shifting landscapes, for status quo is now synonymous with change. What is ...

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WPP strikes first partnership deal with TikTok

WPP has struck a first of its kind deal with TiKTok, claimed to give WPP clients unique access and capabilities on the platform. This includes partnering on marketing API integrations and next-generation formats, such as augmented reality offerings. Subvrsive, a ...

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Ciesco: tech and media sector ready to power M&A bounce-back in 2021

Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the face of the Covid crisis. Ciesco tracked global M&A activity in these sectors, reporting 1,091 M&A transactions in 2020, with ...

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Tito Ribeiro: seven key digital trends for 2021

This pings in from Brazil’s Tiago ‘Tito’ Ribeiro who seems to have worked at many big digital agencies and others in the online world, working on behalf of a number of big brands. Here are his seven digital trends for ...

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The Media and Marketing podcast: pitching on Zoom

In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the reality for most in pandemic-ridden 2020 and into 2021 – with Angus Crowther from intermediary Alchemists and Total Media COO ...

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