Ad Tech

Louis Vuitton celebrates 200th birthday with video game and non-fungible tokens

It’s French fashion icon Louis Vuitton’s 200th birthday and the celebrations commence with Louis: The Game, which follows Vivienne, a character who travels through a virtual world unlocking stories about the house’s beginnings while collecting non-fungible tokens — presumably to ...

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$5bn a week Big Tech trio tighten hold on world’s money

Apple, Google owner Alphabet and Microsoft raked in combined profits of neqrly $5bn a week during the second quarter of 2021, with Facebook and Amazon due to report later this week. “Digital advertising is just on fire” said one fund ...

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Starcom launches its own media booking bot

As readers in the UK try to locate their post-match befuddled brains, and those in Denmark rue a dodgy penalty, here’s something to exercise the grey matter. Publicis Media’s Starcom has launched the industry’s first “media booking bot” – Abacus. ...

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ASA names and shames influencers who keep breaking rules

The Advertising Standards Authority is to launch a new web page that names and shames influencers who repeatedly fail to flag up when their content is an ad. Reality TV star Jodie Marsh (pictured), Chloe Khan, Chloe Ferry and Lucy ...

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Former Firm Decisions boss Broderick launches new media compliance firm

Former Firm Decisions boss Stephen Broderick (Firm Decisions is now part of Ebiquity) is going his own way with MediaMarketing Compliance, also a registered accountancy firm. Broderick (above) and some colleagues joined MediaPath Network’s compliance operation last autumn but now ...

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You & Mr Jones surges in Q1, hires technology chief Luttrell

David Jones’ brand tech group You & Mr Jones has announced a new technology partner – important, presumably, in such an organisation – US-based CTO Will Luttrell plus net revenue growth of 34.3% in Q1 2021. Luttrell (left) was the ...

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Tim Glomb of Cheetah Digital: why zero-party data is better than cookies

Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising consumers concerns about data privacy, but also their simultaneous desire for personalisation, is essential for digital marketing. Zero-party data can ...

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