Ad Tech

It’s French fashion icon Louis Vuitton’s 200th birthday and the celebrations commence with Louis: The Game, which follows Vivienne, a character who travels through a virtual world unlocking stories about the house’s beginnings while collecting non-fungible tokens — presumably to ...

Apple, Google owner Alphabet and Microsoft raked in combined profits of neqrly $5bn a week during the second quarter of 2021, with Facebook and Amazon due to report later this week. “Digital advertising is just on fire” said one fund ...

As readers in the UK try to locate their post-match befuddled brains, and those in Denmark rue a dodgy penalty, here’s something to exercise the grey matter. Publicis Media’s Starcom has launched the industry’s first “media booking bot” – Abacus. ...

AI is now an integral part of our lives and as a society awash with data, we rely on AI to process increasingly vast amounts of information. AI helps us determine the best experience and message for us as we ...

The Advertising Standards Authority is to launch a new web page that names and shames influencers who repeatedly fail to flag up when their content is an ad. Reality TV star Jodie Marsh (pictured), Chloe Khan, Chloe Ferry and Lucy ...

Former Firm Decisions boss Stephen Broderick (Firm Decisions is now part of Ebiquity) is going his own way with MediaMarketing Compliance, also a registered accountancy firm. Broderick (above) and some colleagues joined MediaPath Network’s compliance operation last autumn but now ...

Surveys always seem to tell you what you think you know already, which is why we ignore most of them. Here’s another from Wunderman Thompson summarising what a tangle companies get into as they try to combine marketing with IT/technology, ...

David Jones’ brand tech group You & Mr Jones has announced a new technology partner – important, presumably, in such an organisation – US-based CTO Will Luttrell plus net revenue growth of 34.3% in Q1 2021. Luttrell (left) was the ...

Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising consumers concerns about data privacy, but also their simultaneous desire for personalisation, is essential for digital marketing. Zero-party data can ...