Ad Tech

Sacha Wilson and Josey Bright: in-housing and restructuring agency-client relationships in coronavirus

Major economic crises always have significant implications for service provider relationships and the ad industry is no different. The current coronavirus pandemic has presented some unprecedented economic challenges for brands and agencies operating across nearly every sector. “In-housing” is certainly ...

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Exclusive: my life as a fake Facebook account

There’s an interesting class action lawsuit under way in America (no, don’t stop reading already) with a small business filing that Facebook personnel have known for years that its so-called potential reach metric is “inflated and misleading.” And that top ...

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Analysis from Talon’s Ada shows true UK population movement during Covid-19

Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ...

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Facebook ad revenue hit hard even though virus numbers up

Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from social media marketing company Socialbakers. Facebook is suffering an ad fall (as is Twitter) despite the rapidly growing use of ...

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HeyHuman’s Neil Davidson: how neuroscience can find new ways to tell ad stories

We’ve been telling stories since advertising’s embryonic flutters, baby steps and terrible teens – as such, some of the industry’s most memorable moments have been narrative-heavy. And traditional storytelling still demands attention. No matter what you think of them, those ...

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