Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The new study assessed the ...
Read More »George Parker: let’s hear it for Bob Hoffman’s Adscam
AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a blog titled “AdScam” for the last twenty years or so. In it, I point out the occasional good thing happening ...
Read More »WARC pours cold water on adspend forecasts – social media feels the brunt
Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6% – reaching a total of £765.7bn – after an 8.3% spurt to £746.6bn in 2022. Just as significantly it looks ...
Read More »Iain Tait and Nick Farnhill launch creative studio Food Arts & Technology in London & NY
Nick Farnhill and Iain Tait, who founded Poke 20 years ago in a joint venture with Mother, are back in business together as founders of Food Arts & Technology, a transatlantic “creative studio.” Tait quit Wieden + Kennedy last year ...
Read More »Dentsu claims new VI service can unlock the metaverse
Dentsu Creative is launching what it calls the first virtual identity service that provides brands with a virtual face and personality across multiple platforms – Dentsu VI. Yes, it’s that metaverse (again, sort of) dreamed up by Dentsu Singapore. Dentsu ...
Read More »George Parker: what do you know about Howard Gossage?
Just the other day I did a post on AdScam, my supremely popular blog… He said modestly, in the category of “I already knew that shit,” that a new Trust Index reports that doctors, scientists and teachers occupy the top ...
Read More »Is WPP’s share price fall a sign of trouble all round for adland?
WPP shares headed lower again today after a near 8% fall on Friday despite producing decent enough Q2 and half year figures and raising its full year guidance a bit. As we observed on Friday, timing is all in these ...
Read More »Is the first digital advertising recession on the way?
Is this the “first digital advertising recession?” Michael Nathanson from media consultancy MoffettNathanson thinks so, saying “We are living through the first digital advertising recession, the likes of which we’ve never seen before.” Readers with long memories may recall the ...
Read More »Publicis wants data “apprentices,” M&C goes for creativity
Two different views of what agencies need perhaps. Publicis is partnering with apprentice-finder Multiverse, Tony Blair son Euan’s creation, to expand what it calls its ‘data academy’ to 100 employees or apprentices. This will, it says, give the lucky 100 ...
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