Ad Tech

S4 Capital’s Sir Martin Sorrell is reckoned to be on the brink of landing his second big acquisition, US-based programmatic advertising company MightyHive. MightyHive is run by former Google exec Peter Kim and advises clients on their digital media activities ...

There’s been yet another round of promotions and hirings at Dentsu Aegis Network UK & Ireland, hence the rather crowded photo. Stef Calcraft (6th from left) has been extremely busy internally since he became Dentsu UK’s executive chairman at the ...

Arthur Sadoun’s Publicis Groupe is planning to buy Xebia France, a mid-sized consulting firm, to combine with existing consultancy operation Publicis.Sapient. Xebia France employs 170 people – the so-called “Xebians” – and works for established clients Axa, Air France and ...

We should be in a new golden era of advertising. If anyone from outside our industry were to stumble across our industry titles, conferences, LinkedIn or Twitter posts, they’d be forgiven for thinking that we’re an industry at war with ...

We’ve been saying for years that creative agency brands will be culled although not many people expected Y&R to be subsumed so brutally into WPP’s digital network VML – to create new agency VMLY&R. Other WPP brands are rumoured to ...

Bob Willott of Marketing Services Financial Intelligence (who knows about these things) reckons Sir Martin Sorrell (below) and his co-investors have made a £38m paper profit on his new venture S4 Capital which reversed into a company called Derriston and ...

Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may be about to become more difficult. Despite the various scandals afflicting Facebook in particular and pressure from regulators both companies ...

How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us Association of National advertisers (ANA) produced a report into media transparency – following some whistle blowing by a former WPP ...

Japanese advertising’s second biggest group, Hakuhodo Holdings, seems to have been quietly building a pretty credible collection of agencies, called Kyu, outside of its homeland. Kyu, which is mostly based in North America, has appointed AMV BBDO’s former chairman, Farah ...