Ad Tech

Marketing budgets under threat as finance directors tighten screws – WFA and Ebiquity

Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The new study assessed the ...

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George Parker: let’s hear it for Bob Hoffman’s Adscam

AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a blog titled “AdScam” for the last twenty years or so. In it, I point out the occasional good thing happening ...

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WARC pours cold water on adspend forecasts – social media feels the brunt

Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6% – reaching a total of £765.7bn – after an 8.3% spurt to £746.6bn in 2022. Just as significantly it looks ...

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Dentsu claims new VI service can unlock the metaverse

Dentsu Creative is launching what it calls the first virtual identity service that provides brands with a virtual face and personality across multiple platforms – Dentsu VI. Yes, it’s that metaverse (again, sort of) dreamed up by Dentsu Singapore. Dentsu ...

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Is WPP’s share price fall a sign of trouble all round for adland?

WPP shares headed lower again today after a near 8% fall on Friday despite producing decent enough Q2 and half year figures and raising its full year guidance a bit. As we observed on Friday, timing is all in these ...

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Is the first digital advertising recession on the way?

Is this the “first digital advertising recession?” Michael Nathanson from media consultancy MoffettNathanson thinks so, saying “We are living through the first digital advertising recession, the likes of which we’ve never seen before.” Readers with long memories may recall the ...

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Publicis wants data “apprentices,” M&C goes for creativity

Two different views of what agencies need perhaps. Publicis is partnering with apprentice-finder Multiverse, Tony Blair son Euan’s creation, to expand what it calls its ‘data academy’ to 100 employees or apprentices. This will, it says, give the lucky 100 ...

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