Ad Tech
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It’s payday for Musk as advertisers return to X
Advertisers are reportedly flooding back to Elon Musk’s X in the US following his unveiling as president-elect Trump’s BFF. IBM,…
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Are the big ad holding companies still holding up?
For decades they’ve been the central plank of the worldwide advertising empire but now people will be asking (of the…
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Omnicom sets fierce pace among big ad groups with 6.5% Q3 growth
These days Omnicom has been beating Publicis to the punch with the release of its quarterly numbers and its latest…
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Laurence Green: so are the IPA Awards really effective?
There was much hullabaloo in certain quarters of adland last week as the IPA announced its latest Effectiveness Awards winners.…
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Creative agencies: an industry so clearly on the back foot is hardly a way forward
Interesting to test the water at the UK IPA’s Effectiveness Awards on Monday night. Despite the whooping and hollering from…
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Publicis opens Le Shop for brand commerce in London and Dublin
A new brand commerce agency, Le Shop, has opened in London and Dublin as part of the Publicis Groupe. The…
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Ford patents in-car targeted ads system that eavesdrops on passengers
Volume car makers don’t seem to be able to make money any more from, er, selling cars so we live…
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Brandtech Group tackles AI bias with new ethical tool
Generative AI clearly needs to have some boundaries set before it all gets out of hand. David Jones’ Brandtech Group…
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UK’s CMA delves into the entrails of Google’s digital ad system
Digital advertising may have taken over the world but the way it works remains a mystery to many, aside from,…
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