Ad Tech

Engine is starting to rise as an entity in its own right from the ashes of WCRS, Partners Andrews Aldridge et al. The first Moneysupermarket work has just launched, and the agency recently won a global piece of business with ...

This one comes firmly into the “whatever will they think of next” category: Out of Home incubator KineticX (part of WPP) is partnering with a new outfit called Pluvo to create what they call “air-purifying advertising inventory, at valuable high ...

With the rise of online channels such as Netflix, Amazon Prime and Now TV, traditional TV viewing has declined by three per cent in the last 12 months. This decline shows no signs of stopping. Last year, Ofcom’s Media Nations ...

For the past three years, the media and marketing industry has at last taken some bold and confident steps on the journey towards transparency. The increasingly complex media landscape – particularly the sometimes byzantine digital media trading ecosystem, with multiple ...

TBWA London and its sister shop in New York have won the global launch of Refinitiv, the new fintech company formed by a $20 million deal between Thomson Reuters and private equity fund Blackstone. Refinitiv’s launch campaign centres around the ...

Martin Sorrell’s S4 Capital is setting up in India with the help of Poran Malani, who’s been appointed director of its Indian operations. Malani will apparently lead the content side of the business in the fast-growing market. He has worked ...

Now they can reach consumers any time and any place, advertisers often get carried away. They can’t always contain the urge to push things to the limit. WPP has announced a new partnership with Waze, the Uber driver’s favourite navigation ...

Spanish agency Shackleton, whose clients include Uber, Coty, Campari, Aperol and Sony Pictures, is launching an agency that services clients via an e-commerce platform. This tech-driven approach to global expansion is a far cry from the Mad Men days of ...

Audi has asked its agency BBH to team up with consultancy IBM iX in pursuit of a new “digital brand experience” for the German carmaker. The new partners will work together under one roof, collaborating closely with Audi UK’s digital ...