Ad Tech

Global Out of Home advertising is set to outstrip newspaper and magazine combined ad sales for the first time in 2020 according to new WPP’s GroupM. It expects Out of Home spending to reach $40.6bn in 2020, $4bn more than ...

Whether or not you see the decade from 2010 to 2019 as good or bad (or dreadful) depends on where you’re sitting. If it’s at Facebook or Google it was good almost beyond belief as they hoovered up the lion’s ...

JP Morgan’s end-of-year new business league puts Publicis Groupe at the top of the agency chart, with a net increase of $2.23 billion in billings, estimated to represent $77 million in extra revenue. Interpublic is second with $1.1 billion net ...

The Indian ad market is growing at around 14 per cent, according to GroupM’s predictions for 2019, and already this year Havas has bought UX consultancy Think Design and digital agency Langoor, so experiential agency Shobiz makes three. Shobiz was ...

Any initiative that aims to raise the standard of online advertising has to be admired, whether or not it achieves that aim. This goes beyond political advertising, currently a major point of discussion. One wider problem, however, is advertising fraud, ...

There’s an interesting battle developing between David Jones’ You & Mr Jones and Sir Martin Sorrell’s S4Capital, both offering new-style solutions to the world’s big marketers. You & Mr Jones, which calls itself the world’s first BrandTech group (it’s even ...

IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how advertisers and agencies must safeguard the future as we head into 2020 In Paul Feldwick’s entertaining and informative book on ...

“It is ironic that people think our industry is terrible when WPP are in it and a fantastic industry when Accenture are in it” WPP boss Mark Read (below) told a Morgan Stanley conference last month. The quote comes from ...

Time was when the CMO of Unilever was one of the two most powerful people in marketing alongside that of rival Procter & Gamble but that’s, arguably, no longer the case as both legacy FMCG businesses adjust to a radically ...