WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5% across the board on a revenue increase of 6.7% to just over £3bn in Q1. WPP’s measure of organic growth ...
Read More »The impact of Musk’s Twitter takeover on adland: Michael Richards of alan.agency
Elon Musk, the man with a wealth equivalent to the GDP of New Zealand and one of the most prominent free speech advocates is now (in his own words) “looking forward to unlocking Twitter’s potential.” When it comes to adland, ...
Read More »Jerry Buhlmann joins digital agency Dept as non exec chair
Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where he has been brought in to advise on growth and global expansion. Dept was founded in Amsterdam in 2015 and ...
Read More »Ciesco: M&A booms in early Q1 2022 but falls back in March
Specialist M&A firm Ciesco reports a 17% volume increase in deal activity in the first quarter of 2022, with the digital agency sub-sector up 72% on 2021. The quarter includes a 48% January increase but a decrease in deal volume ...
Read More »ID Comms: talent churn is now biggest issue for advertisers
Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams in place in-house and at agency partners, according to new research by ID Comms’ 7Ts Global Research Project. In 2016, ...
Read More »ASA works with Amazon, Google, Meta, TikTok and Twitter to pilot a new online transparency role
The Advertising Standards Authority and some of the biggest tech companies have announced the launch of a pilot scheme to look at extending the ASA’s role online. Called “Intermediary and Platform Principles,” the pilot will run for a year from ...
Read More »Creature London wins Atom Bank’s creative and strategy ahead of IPO
Atom Bank has appointed independent advertising agency Creature as its lead strategic and creative agency, without a pitch. The mobile-first bank, which launched in 2013 and broke even for the first time in 2021, is heading for an IPO and ...
Read More »Brands pull out of Russia, but will they step up for Ukraine?
Companies — including WPP and now IPG as well as retailers and fast food giants — are pulling out of Russia (plus the UK bans all exports of luxury goods to the country and the EU expected to follow suit) ...
Read More »Irn Bru takes a brutal look at teen prom dates, by Leith
This ruthless teen chooses his prom date based on their response to Irn Bru rather than age or looks. It’s his transformation from awkward youth to confident love god that turns a potentially ageist/sexist joke into a funny one. We’re ...
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