Ad Tech

I see that Omnicom’s BBDO, arguably the most successful global creative agency in business terms over the last ten years is axing staff, including New York CCO Greg Hahn. Well we all have to take the pain. After this is ...

Major economic crises always have significant implications for service provider relationships and the ad industry is no different. The current coronavirus pandemic has presented some unprecedented economic challenges for brands and agencies operating across nearly every sector. “In-housing” is certainly ...

There’s an interesting class action lawsuit under way in America (no, don’t stop reading already) with a small business filing that Facebook personnel have known for years that its so-called potential reach metric is “inflated and misleading.” And that top ...

Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ...

Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from social media marketing company Socialbakers. Facebook is suffering an ad fall (as is Twitter) despite the rapidly growing use of ...

We’ve been telling stories since advertising’s embryonic flutters, baby steps and terrible teens – as such, some of the industry’s most memorable moments have been narrative-heavy. And traditional storytelling still demands attention. No matter what you think of them, those ...

How is Sir Martin Sorrell’s new company S4 Capital doing in these trying times? Its top line figures remain spectacular: It now bills £455.8m with reported revenue up 292 per cent year on year from £54.8m to £215m, gross profit ...

What is stress really doing to our work? The epidemic of stress in advertising is often discussed as a purely moral or ethical dilemma. And we should certainly focus on ensuring we have healthy and happy people. But what if ...

Out of Home has embraced the new decade truly transformed. Growth, brilliant assets, smart thinking, creativity, better insight and measurement. We are well on the road to a more automated future and generating real momentum. Digital screens are delivering critical ...