Ad Tech

The World Economic Forum’s annual gathering at Davos is a lot more low-key this year. No Biden, Johnson, Macron or any big world leaders, and a-listers like Angelina Jolie, who have made appearances in the past, are staying away too. ...

After a spell as a laughing stock for dropping all its vowels in a rebranding exercise, Abrdn (formerly Standard Life Aberdeen) has now resumed business as usual and is once again seen as a regular investment company. Now Abrdn has ...

More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half,’ and the same is true today. But another ...

Agency finder platform Sortlist has been doing something else useful by totting up the amounts spent on Facebook and Instagram owner Meta over the past four years and, surprise, surprise, it’s the politicos up near the top. It’s candidates in ...

It may be tin hats time at S4Capital, Sir Martin Sorrell’s digital-only creation, but the great dealmaker is still on the case, striking a deal to buy LA-based tech services company TheoremOne. S4 has lost half its market value since ...

Creature London has sold to Dutch communications group, Candid, and is now the lead creative agency in a stable of 12 media, digital and creative companies, most of which are based in Holland. One of Candid’s Dutch agencies, XXS, is ...

Not a week goes by without a new metaverse initiative, and this time it’s WPP’s turn. The group is partnering with Epic Games, the makers of Fortnite, only a couple of months after it launched the Metaverse Foundry with Hogarth. ...

Publicis boss Arthur Sadoun has been shopping again – ecommerce obviously – paying an estimated €200m for 300-strong Boston-based retail software company Profitero. Profitero, which specialises in analytics, will be rolled in with other Publicis tech buys Epsilon (consumer data), ...

It’s been a busy time for VCCP, launching new divisions to wrap up distinct offerings for clients around the preoccupations of the day. The latest is a digital customer experience agency called Bernadette, named after the girl in their “girl ...