Ad Tech

Unesco launches confuse-a-cookie kit with DDB Paris

Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its 193 member states to adopt its Recommendation on the Ethics of AI. That is, stop A1-powered cookies spying on us. ...

Read More »

TPS Engage brings crypto-currencies to digital Out of Home

Ad platform TPS Engage says it’s the first company to introduce crypto-currencies into media buying. It will now trade programmatic digital out of Home (DOOH) with Bitcoin and eGold. TPS says its ad platform will allow any advertiser (subject to ...

Read More »

VCCP Group launches a global content studio, Girl & Bear

Girl & Bear is a new content production offering from VCCP Group, which promises to deliver production services and technology to its clients around the world. With 250 “makers” already on board, the launch of Girl & Bear (named after ...

Read More »

Nicola Mendelsohn’s rise continues as she moves to global Facebook role

Facebook has promoted Nicola Mendelsohn to its top advertising job, leading the Global Business Group across Facebook, Instagram and WhatsApp, where she will be responsible for client relationships and building on the $84 billion in ad spend that the company ...

Read More »

Cheetah Digital takes aim at “creepy” marketing directors

Cheetah Digital, an online ad platform, is siding with the angels as we prepare for a cookie-free future, running a campaign with actor Wayne Knight (Seinfeld etc) as “creepy marketing director Dennis” tracking people over the internet. This follow a ...

Read More »

Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital advertising’s precision targeting and measurement capabilities have placed performance under the microscope, but this has drawn ...

Read More »

Influencer marketing under the spotlight thanks to new codes of conduct from ISBA and Alcohol Marketing Alliance

ISBA is launching a new code of conduct for influencer marketing, with three sections aimed at advertisers and brands, talent agencies, and the influencers themselves. ISBA members have driven the introduction of the code in order to prevent influencers taking ...

Read More »

You & Mr Jones’ Nick Emery on why we need a new breed of media agencies

Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days we have consultants consulting about consultants – formed by a number of media industry veterans including former Leo Burnett media ...

Read More »