Ad Tech

David Jones’ brand tech group You & Mr Jones has announced a new technology partner – important, presumably, in such an organisation – US-based CTO Will Luttrell plus net revenue growth of 34.3% in Q1 2021. Luttrell (left) was the ...

Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising consumers concerns about data privacy, but also their simultaneous desire for personalisation, is essential for digital marketing. Zero-party data can ...

As advertising money pours into digital, agencies find themselves searching for a boat to navigate this torrent and, they hope, make some much-needed money in the process. Sir Martin Sorrell’s Mediamonks and David Jones’ You & Mr Jones have both ...

Agencies make big money from lots of under-the-radar things, healthcare marketing being one. A high margin business too (draw your own conclusions.) Publicis Health in the US is being sued by Massachusetts Attorney General Maura Healey for designing and deploying ...

Leading out-of-home specialists Talon and Buntin Out-of-Home Media today announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an ...

Nick Emery’s new You & Mr Jones Media has raided Mother’s nascent Media by Mother for COO Will Heins. Heins joins You & Mr Jones Media as a partner. Prior to Media by Mother Heins played a key role in ...

“How do we evaluate the specialist contribution to OOH, in the UK and globally?” asks Barry Cupples, global CEO of the independent specialist Out of Home agency. “Our primary job is to be a flag bearer for our clients. It’s ...

When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser by 2022, two years seemed like a long time to prepare. However, that final cut-off date is fast approaching, and ...

“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO Barry Cupples, “is thinking it’s a way of doing things better with fewer people. Of course it can be a ...