Ad Tech

Marketing budgets seem to be blowing hot and cold at the same rate as Boris Johnson’s policy commitments. The Institute of Practitioners in Advertising’s latest Bellwether Report shows that growth in the first quarter (8.7 per cent) was only temporary, ...

The agency holding companies are in full retreat in the mergers and acquisitions (M&A) stakes according to new figures from Results international and marketing consultancy R3. According to Results, while Publicis did the biggest deal in the first half of ...

Out of Home agency Talon has bought Grand Visual, a leading OOH digital creative specialist, plus its ad tech provider QDOT. Grand Visual and QDOT employ 48 people globally across London, New York and a development hub in Montevideo, Uruguay. ...

Ete Davies, who left AnalogFolk last week, has been appointed to replace Matt Edwards as CEO of Engine’s creative and experience design division. This is the bit that used to be WCRS, Partners Andrews Aldridge, Synergy and Slice. It looks ...

The UK’s online advertising sector is worth over £13bn with digital ad spend accounting for the majority (57 per cent) of all UK advertising. It is the world’s third largest digital ad market and Europe’s biggest with 19,000 people working ...

Everyone’s looking for a silver bullet – or secret sauce – and Publicis reckons it’s found one as it completes the acquisition of US data firm Epsilon for a net $3.95bn. Last year Interpublic bought its own version, Acxiom, for ...

A YouGov survey recently revealed that six out of ten voters would not buy a used car from Boris Johnson. Apparently though, 13 per cent would, which proves Abraham Lincoln’s famous dictum that “you can fool some of the people ...

To qualify that, it’s not worth entering if you’re a small agency…. Yes, I’m probably as sour as three-day old Château de Saint-Martin because we didn’t win a single Lion after entering five categories at a cost to make your ...

It’s hard to remember a time when one figure was so dominant in the advertising industry, but David (don’t ever call him Dave) Droga has taken on official guru status. He was the king of the Croisette last week, and ...