Ad Tech
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Adobe and Publicis Groupe launch PX to streamline content supply and delivery around the world
Publicis Groupe has created a new production offering, called PX, that claims to connect the many different technologies that are…
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Brandtech finally nails Jellyfish deal – French backer becomes key partner in expanded business
David Jones’ Brantech Group has closed its deal to buy Fimalac-backed digital agency Jellyfish – after 18 months of trying.…
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VCCP quits ‘noodling around’ and launches Faith, an AI creative agency
Never one to miss an opportunity, VCCP has launched an AI creative agency. It’s called Faith, and has named payroll…
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Roy Jeans: How AI will destroy most media and creative industry jobs – but not the industry itself
Since the pre-Christmas launch of Microsoft’s ChatGPT the role of AI in all our lives has suddenly, and spectacularly, entered…
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More signs of the crisis in creativity – but does anyone really want to do something about it?
Only someone wearing a balaclava the wrong way round would argue that there is not a crisis of creativity in…
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Is S4 Capital’s brave bid to challenge the ad establishment running out of gas?
Even Sir Martin Sorrell isn’t immune to the vicissitudes of age and a tricksy global ad market. The WPP founder…
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WFA updates Global Media Charter
The World Federation of Advertisers (WFA) has updated its Global Media Charter with a call for more competition and innovation…
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Now Google wants to be your creative director
Here we go then: Google is planning to introduce generative artificial intelligence (AI) into its advertising business. The tech giant…
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Data drives Publicis to 7.2% Q1 growth
Publicis Groupe moved ahead of US rival Omnicom in the organic growth stakes in Q1 2023, posting 7.1%, largely driven…
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