Ad Tech

Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its 193 member states to adopt its Recommendation on the Ethics of AI. That is, stop A1-powered cookies spying on us. ...

An eerie silence seems to have descended on adland: we’ve had loads of Christmas/holiday ads – some good – but even these, in hindsight, seem mired in a post-Covid gloom. Lots of big media reviews too but these are now ...

Ad platform TPS Engage says it’s the first company to introduce crypto-currencies into media buying. It will now trade programmatic digital out of Home (DOOH) with Bitcoin and eGold. TPS says its ad platform will allow any advertiser (subject to ...

Girl & Bear is a new content production offering from VCCP Group, which promises to deliver production services and technology to its clients around the world. With 250 “makers” already on board, the launch of Girl & Bear (named after ...

Facebook has promoted Nicola Mendelsohn to its top advertising job, leading the Global Business Group across Facebook, Instagram and WhatsApp, where she will be responsible for client relationships and building on the $84 billion in ad spend that the company ...

Cheetah Digital, an online ad platform, is siding with the angels as we prepare for a cookie-free future, running a campaign with actor Wayne Knight (Seinfeld etc) as “creepy marketing director Dennis” tracking people over the internet. This follow a ...

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital advertising’s precision targeting and measurement capabilities have placed performance under the microscope, but this has drawn ...

ISBA is launching a new code of conduct for influencer marketing, with three sections aimed at advertisers and brands, talent agencies, and the influencers themselves. ISBA members have driven the introduction of the code in order to prevent influencers taking ...

Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days we have consultants consulting about consultants – formed by a number of media industry veterans including former Leo Burnett media ...