Ad Tech

ISBA report points to programmatic’s missing billions

Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According to a new study by PwC commissioned by UK advertiser body ISBA, about half – at best – of so-called ...

Read More »

Has tech entrepreneur Vin Murria rescued M&C Saatchi?

If ever a company needed a white knight it’s M&C Saatchi and the troubled UK-quoted agency may have found one in Vinodka (Vin) Murria, the tech entrepreneur. Murria (below) and family interests have paid around £6m for 13.25% of the ...

Read More »

Publicis Groupe fights Covid-19 downturn with money back ‘The Pact’ offer

The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if Publicis doesn’t deliver “guaranteed outcomes” via its new The Pact service for mid-sized clients. Mid-sized being a prety wide definition: ...

Read More »

Talon: Ada analysis shows UK Out of Home population movement plateaus during lockdown week three

New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. The coronavirus (Covid-19) pandemic has already brought ...

Read More »