Ad Tech

WPP’s Wunderman Thompson is reported to have won Samsung Mobile’s social media account, worth an estimated $10m. The business was formerly handled by PR agency Edelman. Wunderman Thompson has so far not commented, Edelman says it’s still working on other ...

Even Sir Martin Sorrell’s S4Capital isn’t immune to the depredations of Covid-19: reporting like-for-like revenues and gross profit in March this year up 6% compared to 33% in January and 21% in March. So even go-go S4 is slowing down ...

Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According to a new study by PwC commissioned by UK advertiser body ISBA, about half – at best – of so-called ...

If ever a company needed a white knight it’s M&C Saatchi and the troubled UK-quoted agency may have found one in Vinodka (Vin) Murria, the tech entrepreneur. Murria (below) and family interests have paid around £6m for 13.25% of the ...

Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media ...

The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if Publicis doesn’t deliver “guaranteed outcomes” via its new The Pact service for mid-sized clients. Mid-sized being a prety wide definition: ...

WPP senior managers must be hoping CEO Mark Read emerges from his Zoom-wired study sooner rather than later as the (relative) escape from meetings seems to be prompting a sharp burst of decision-making. As we report today, WPP is asking ...

I recently joined Talon as their Head of Digital, a new role for the company and a reflection of the business’s commitment to driving Digital Out of Home’s (DOOH) transformation and growth. It’s all new for me too as I ...

New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. The coronavirus (Covid-19) pandemic has already brought ...