Elon Musk’s misguided and, latterly, crazed acquisition of Twitter for $44bn (a fair amount of it borrowed) hasn’t brought much benefit to anyone. Musk himself as well as the thousands of Twitter employees sacked and those remaining in fear of ...
Read More »Sorrell’s S4 Capital bounces back although question marks remain
S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re certainly not out. Sorrell says third quarter like-for-like gross profit (not actual profit) rose 29% to nearly £250m although real ...
Read More »Ex-Goldman Sachs exec is Digitas’ first chief growth officer
Digitas UK has recruited its first chief growth officer, Sarah Hackett, who previously spent nine years at Goldman Sachs as corporate engagement officer. Hackett has since done shorter stints working at digital agencies Zone and Head, but it’s notable that ...
Read More »Falling share valuations could lead to takeover challenges for the ad holding companies
Martin Sorrell has done pretty well out of the City, London’s financial centre, persuading investors to back his S4 Capital venture when he was rudely defenestrated from his creation WPP. Faith in Sorrell helped S4 rise to a dizzy valuation ...
Read More »Nicole Lonsdale of Kinetic: why trust is key to sustaining Christmas sales
Brands need to come clean to gain consumer trust during the cost-of-living crunch. While most people across the UK are concerned about the cost-of-living crisis (68%) and many already making changes to their spending habits (59%), Kinetic’s latest Alfresco Life ...
Read More »Dear Twitter advertisers: Elon Musk shows signs of humility as digital ad market weakens everywhere
It’s not been a good week for tech stocks as growth in the digital ad market slows and investors look for new places to put their money: Meta, Alphabet, Snap and Microsoft and the like had $550bn knocked off their ...
Read More »Why we need a new Bird and Fortune to explain a financial world teetering out of control
Business life, advertising and marketing included, has become exponentially more complicated with snake oil merchants of all descriptions profiting mightily because few of the rest of us have the faintest idea what they’re up to or even talking about. Adtech, ...
Read More »Marketing budgets under threat as finance directors tighten screws – WFA and Ebiquity
Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The new study assessed the ...
Read More »George Parker: let’s hear it for Bob Hoffman’s Adscam
AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a blog titled “AdScam” for the last twenty years or so. In it, I point out the occasional good thing happening ...
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