Ad Tech

2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the ...

Dentsu International is the first of the big ad holding companies to announce company-wide post-pandemic job losses. The company, formerly Dentsu Aegis Network which operqtes outside Dentsu’s homeland Japan, will cull around 6000 jobs, 12.5% of the workforce. Dentsu says: ...

Mondelez International has handed its global content production and management business to Publicis Production and S4 Capital’s MediaMonks, after a pitch against some major players including TAG and Accenture. That’s a very competitive battle for an account that might have ...

Sir Martin Sorrell’s S4 Capital motors on happily through the pandemic, reporting Q3 2020 revenue of £86.4m (up 13% on the same period of last year) and gross profit of £75.3m (up 23%.) All this without the benefit of BMW’s ...

Here’s one well-known advertising name who has chosen not to start up a new model agency. Instead, Jonathan Burley is taking on the similarly challenging task of boosting an existing group to a new level by joining Miroma as CCO. ...

Particularly in Italy, Publicis Groupe has been doing some very good creative work on Heineken. Now it’s time to bring the client into the “power of one” fold with a new team called — what else? — Le Pub. Epsilon ...

M&C Saatchi alumni Kate Bosomworth and Justin Tindall are the latest adland names to set up shop this year, with a new agency called Platform. They join a growing list of respected individuals who are trying out new models, often ...

The Walgreens Boots Alliance review has been going on for six whole months. Now, after the final shootout against Publicis Groupe, WPP has held on to the business – but only until the end of 2022, which doesn’t seem much ...

Advertising Week was quick off the mark in securing an online interview with the new IPG chief, Philippe Krakowsky. He talks pretty openly about his background and his current life, and comes across as an interesting guy. He has got ...