Ad Tech

Sorrell’s S4 Capital bounces back although question marks remain

S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re certainly not out. Sorrell says third quarter like-for-like gross profit (not actual profit) rose 29% to nearly £250m although real ...

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Ex-Goldman Sachs exec is Digitas’ first chief growth officer

Digitas UK has recruited its first chief growth officer, Sarah Hackett, who previously spent nine years at Goldman Sachs as corporate engagement officer. Hackett has since done shorter stints working at digital agencies Zone and Head, but it’s notable that ...

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Nicole Lonsdale of Kinetic: why trust is key to sustaining Christmas sales

Brands need to come clean to gain consumer trust during the cost-of-living crunch. While most people across the UK are concerned about the cost-of-living crisis (68%) and many already making changes to their spending habits (59%), Kinetic’s latest Alfresco Life ...

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Marketing budgets under threat as finance directors tighten screws – WFA and Ebiquity

Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The new study assessed the ...

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George Parker: let’s hear it for Bob Hoffman’s Adscam

AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a blog titled “AdScam” for the last twenty years or so. In it, I point out the occasional good thing happening ...

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