Ad Tech

Independent Out of Home specialist Talon Outdoor has appointed Imran Elahi to the newly created role of head of digital. Elahi is charged with driving digital OOH innovation alongside Talon’s Strategy and Transformation teams. Elahi (left) has more than ten ...

Who are the creative movers and shakers in the shiny new world of digital transformation? Publicis Sapient (they seem to have dispensed with the dot in between) thinks Ian Wharton from AKQA is one, he’s just been appointed its new ...

A new bit of harmful content reached consumers every second on YouTube, Facebook and Instagram between July and September 2019 – 9.2 million examples in total – and that’s despite the platforms removing 620 million pieces before anyone got a ...

It’s an industry obsessed by youth, so you’ve done pretty well if you’ve held on to a job in advertising past the age of 40. Now there’s a new awards show, 40 Over Forty, that offers the opportunity to admit ...

New research from Results International shows a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m ...

Is SMS about to announce another deal? He seems to be implying he will in this short video from The Drum at CES 2020 (my, the boy gets around) with some of his S4Capital lieutenants. Saying there’ll be more ‘misfits’ ...

Marketing budgets are up by 4%, if the IPA’s Bellwether Report is to be believed, as marketers relax their purse strings in response to the decisive result of December’s general election. Significantly, the quarterly dispatch records a rare increase for ...

Self-styled ethical video platform Good-Loop, which rewards viewers of online video ads by donating on their behalf to a chosen charity, has raised $1.6m from US investors including David Jones’ brand tech group You & Mr Jones. Good-Loop, founded by ...

Recent media forecasts from sources such as GroupM have forecast slow but continued growth in advertising expenditure in 2020. In these reports, out of home, and more specifically, digital out of home (DOOH), has been identified as one of the ...