Ad Tech

You & Mr Jones surges in Q1, hires technology chief Luttrell

David Jones’ brand tech group You & Mr Jones has announced a new technology partner – important, presumably, in such an organisation – US-based CTO Will Luttrell plus net revenue growth of 34.3% in Q1 2021. Luttrell (left) was the ...

Read More »

Tim Glomb of Cheetah Digital: why zero-party data is better than cookies

Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising consumers concerns about data privacy, but also their simultaneous desire for personalisation, is essential for digital marketing. Zero-party data can ...

Read More »

Havas steps up global production bid with Innocean’s Wellcom

As advertising money pours into digital, agencies find themselves searching for a boat to navigate this torrent and, they hope, make some much-needed money in the process. Sir Martin Sorrell’s Mediamonks and David Jones’ You & Mr Jones have both ...

Read More »

Publicis Health under fire for opioid marketing

Agencies make big money from lots of under-the-radar things, healthcare marketing being one. A high margin business too (draw your own conclusions.) Publicis Health in the US is being sued by Massachusetts Attorney General Maura Healey for designing and deploying ...

Read More »

Talon Group and Buntin Out-of-Home Media partner to fuel OOH in the US

Leading out-of-home specialists Talon and Buntin Out-of-Home Media today announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an ...

Read More »

Barry Cupples of Talon: accelerating Adtech at Talon and in Out of Home

“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO Barry Cupples, “is thinking it’s a way of doing things better with fewer people. Of course it can be a ...

Read More »