Ad Tech
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New ID Comms research highlights advertiser media skills shortfall
Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to…
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Results International: Asian buyers boost adtech sector
Figures released today by specialist technology M&A advisor Results International reveal that a total of 112 deals were announced in…
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Exclusive! Brothers and Sisters unveils marriage of new and old tech with Snapfax
Is there a better bellwether of public opinion that what they wish to shred? And so this week and on…
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George Parker: here’s the key to ‘Generation Creation’
A perspicacious Pot Pouri! To paraphrase my old school mate, Winston Churchill, “Generation Creation” is a riddle, wrapped in a…
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Carly Bedford and David Indo of ID Comms: rise of the media robots
On this week’s #MediaSnack David is joined by ID Comms Client Services Director Carly Bedford to look at the way…
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WPP’s Sorrell thinks six holding companies is too many
WPP’s Sir Martin Sorrell has been strangely quiet recently – by his own voluble standards anyway – but he’s been…
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Tom Denford and David Indo from ID Comms: how to run a brilliant media pitch
On this week’s #MediaSnack Tom and David reflect on ID Comms’ experiences in recent media pitches. They highlight the significant…
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Accenture’s Joy Bhattacharya : the view from the world’s biggest digital agency
Joy Bhattacharya is managing director of Accenture Interactive, the world’s biggest and fastest-growing digital agency. Among other things he is…
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More stress for Publicis Groupe as Miller Coors and Mars review media at Zenith
Miller Coors, shortly to be separated from SAB Miller if the SAB/AB InBev merger goes through (you’d never know they…
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