Ad Tech

Martha Greene expands Pointblank production empire with new photography division

Martha Greene’s production company Pointblank Productions, with offices in London and New York, has opened a new photography division. Photographers include Matthew Beedle, Ryan Edy, Chris Floyd, Nigel Harniman, Tom Hull, Ben Monk and Alexandre Weinberger. Most have worked extensively ...

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Andrew Mennie of Moxie: why we need to do much more for mobile shoppers

In 2014, advertisers finally saw a much-heralded shift in the industry landscape occur. Mobile advertising is now shaped to become the most dominant form of advertising in the UK, with a recent study forecasting that in 2016, expenditure on mobile ...

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Publicis buys into Israeli ad tech company Matomy

Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to locate and keep online customers. PG has the option to buy another 4.9 per cent. Tel Aviv-based Matomy listed its ...

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