Ad Tech
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YouTube gets ad industry ‘brand safety’ seal of approval
For those of you who’ve been asleep for the past couple of years, YouTube has received a fair amount of…
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David Jones’ You & Mr Jones adds UK agency Gravity Road to mar-tech line-up
Former Havas CEO David Jones’ You & Mr Jones, described as a ‘brand tech’ company, has bought a controlling 51…
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Ciesco: WPP brings up the rear as marketing groups struggle in 2017 – UK is strongest region
By Ciesco. WPP, the world’s largest marketing group, suffered its worst year since the 2009 recession in growth terms in…
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Highlighting the hackers – Hiscox utilises digital OOH to display real-time cyber attacks
By Talon Outdoor. In a media first, Hiscox’s ‘CyberLive’ deployed a real-time Out of Home advertising campaign to highlight the…
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Martin Kelly of Infectious Media: why the future of programmatic depends on a hybrid model
Recent research by the World Federation of Advertisers (WFA) reveals that, for 45 per cent of marketers, a major priority…
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WPP to ‘horizontalise’ digital, and merge data with media
WPP is planning to restructure digital and data in 2018, after 2017 results showed the world’s largest communications group flatlining…
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Studio of Art & Commerce debuts for Boots No7
London’s newish Studio of Art & Commerce is an interesting outfit, specialising in working via non-paid media. Now it’s launching…
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Merkle hires first Europe creative director
We keep hearing that ‘customer experience” – or CX as we’re now asked to call it – is where it’s…
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Recma rankings put Dentsu Aegis Network at the top of 2017’s media agency pile
French research company Recma, which evaluates media agencies, says that Dentsu Aegis Network (DAN) was the big winner in new…
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