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David Jones’ You & Mr Jones adds UK agency Gravity Road to mar-tech line-up

Former Havas CEO David Jones’ You & Mr Jones, described as a ‘brand tech’ company, has bought a controlling 51 per cent stake in UK agency Gravity Road. It will launch Gravity Road in the US.

Jones (below) says: “This latest deal gives us a brilliant innovation and content engine for our technology ecosystem. We’re hugely impressed by the team at Gravity Road and really excited about the future together, especially about launching them into the North American market.”

Gravity Road was founded in 2011 by Mark Boyd and Mark Eaves and its chairman is David Pattison, of PHD fame.

In the last year and a half You & Mr Jones has announced a $20m investment in Pinterest, additional investment in Pokemon Go creator Niantic, a majority stake in mobile marketing specialist Mobkoi and stakes in AI-driven outfit Automat, AR/VR studio Here Be Dragons and the blockchain media technology company Amino Payments.

At some stage though Jones needed to start or buy an agency to differentiate itself from other mar-tech investment outfits.

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