Ad Tech

Paul Marsden of Syzygy: the future is already here – but today’s digital innovators are in China

The recent record-breaking IPO of Hangzhou-headquartered Alibaba marked a seismic shift taking place in the evolution of the internet and digital business. Alibaba, already the undisputed king of e-commerce, handling more sales than Amazon and eBay combined, is now the ...

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John Hegarty sets up The Garage for start-up companies

Nice to see that Sir John Hegarty is doing something useful in the UK (as opposed to buying another vineyard in France) with his share of the proceeds of BBH’s sale to Publicis Groupe. Hegarty is launching incubator outfit The ...

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Durex puts some tech into condoms and ‘pleasure gels’

Durex is launching a campaign through agency Havas for its new e-commerce website and Durex Explore app. It claims this is the world’s first ‘synchronised dual screen film,’ showing what goes on behind the scenes in the ad. Looks like ...

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Is India the key to Publicis’ $3.7bn Sapient deal?

Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap labour (for the most part) and lots of technology skills (office, left). But, as the mag also acknowledges, much of ...

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Facebook to launch business challenge to Linkedin

Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The new site, or add-on to Facebook’s site, has the working title of ‘Facebook At Work’ although it’s likely that the ...

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Adobe predicts a bigger, more mobile Christmas

You can see why retailers start their Christmas campaigns early. The latest online shopping prediction from Adobe estimates that prices in the UK fall by ten per cent in November, 15 per cent in December and 25 per cent just ...

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Dentsu Aegis snaps up international mobile agency Fetch Media

Dentsu Aegis has bought international mobile agency Fetch Media for an undisclosed sum. Fetch was founded by James Connelly and Declan Reddington in 2009 and currently employs 96 people in the UK, US, Germany and Hong Kong. Dentsu Aegis Northern ...

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