Ad Tech

New Adobe report says companies are focusing on CRM – which is probably news to customers

Adobe has release its Digital Trends 2015 report, surveying more than 6,000 mar­ket­ing and ecom­merce types pro­fes­sion­als around the world on their digital marketing predictions for the upcoming year. Cus­tomer expe­ri­ence at 22 per cent has overtaken last year’s leader ...

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What’s next for Publicis as it seals Sapient deal?

Publicis Groupe has finally sealed its $3.7bn takeover of technology company Sapient (which also includes the Sapient Nitro agency) after finally persuading the US authorities that French ownership of the company – which works on US defence business – poses ...

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Google takes aim at mobile with Google Nova plans

Google badly needs a new idea – or a new idea that actually works. Its search business is gradually losing its massive dominance – although this process clearly has a long way to go – as more searches move from ...

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Macario Namie of Jasper: what 2015 will bring us from the Internet of Things

The so-called ‘Internet of Things’ is one of the more intriguing possibilities – maybe reality – facing the world of marketing. It’s already invaded the auto industry and, says Macario Namie (left), vice-president marketing of Jasper Technologies Inc., will open ...

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