Ad Tech

Digital woes at Razorfish force Publicis Groupe into loss

Oh dear, just when you thought Publicis Groupe was turning the corner – some big recent media wins and the annointment of Arthur Sadoun as Maurice Levy’s successor – the car goes skidding off the road. The French-owned marcoms giant ...

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Nick Baughan of Maxus: is the professional “fear of missing out” holding back the marketing industry?

P&G chief brand officer Marc Pritchard’s recent speech to the IAB (below) was a bold and significant moment for our industry on a range of issues from the media supply chain through to measurability and marketing effectiveness. One particular focus ...

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WPP’s AKQA expands into Australia with DT deal

Australia’s biggest digital agency DT is being rebadged as AKQA, giving WPP’s flagship digital agency AKQA a big presence in Australia and New Zealand for the first time. DT was owned by holding company STW which was bought by WPP ...

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WFA: independents step up programmatic challenge to agency trading desks

Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 per cent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However ...

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Digital whizz Peon replaces Ramsey as JWT ECD

The digitisation of London creative agencies continues apace with Lucas Peon (below), one-time CCO at WPP digital network Possible, replacing nine-year Veteran Russell Ramsey as ECD of J. Walter Thompson. Peon joined JWT as digital creative director last year. Ramsey, ...

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