Ad Tech

Viacom targets mobile operators with global roll-out of MTV Play and MTV Trax

Viacom-owned music service MTV is going global with its two OTT apps MTV Play and MTV Trax. OTT means ‘over the internet,’ ie bypassing usual distribution channels in the way that Netflix and Hulu do (thanks Technopedia). MTV Play, developed ...

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Havas boost mobile offer with Plastic Mobile buy

Here’s a new name to conjure with in this confusing (new) world: m-commerce. Mobile, as we know, is growing like topsy although people still struggle to make as much money out of it as its reach indicates they should. But ...

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W+K’s Neil Christie: Why BBH’s Axe is a Modern Classic

With the recent appointment of 72andSunny to their roster, it sounds as if things may be changing at Lynx/Axe. So when asked to suggest a ‘modern classic’ campaign, I thought it was worth highlighting some of the great work BBH ...

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High-rolling Vice Media leads the ‘content’ charge

There’s money in that thar content. Already this week we’ve seen Publicis announce a bid for news agency Relaxnews and Havas tie up a sharing deal with NewsCred. Now it’s emerged that Vice Media co-founder and CEO Shane Smith (below) ...

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Matt Williams: why we all need a start-up frame of mind

I loathe reading PR puff pieces that masquerade as thought-pieces or columns, so I’ll do my best here to avoid this article turning into something that just promotes what Engine is doing. I promise. But the last few weeks have ...

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VivaKi dismantles centralised ad trading operation

Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling its 120-strong ad trading unit and despatching them back to individual Publicis agencies. WPP has already moved in the same ...

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