Ad Tech

George Parker: my review of 2015 and US agency pick

Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed ...

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PepsiCo axes global procurement operation

Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest advertisers, has decided to nix its global procurement department, giving cost responsibility back to brand teams. PepsiCo says: “We continue ...

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Will WPP’s new Xaxis Politics swing the US presidency?

WPP boss Sir Martin Sorrell likes years with big events – he reckons, correctly no doubt, that advertisers flood in to such things like lemmings – and they don’t come much bigger than the US presidential election. Nearly $12bn has ...

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