We keep hearing that ‘customer experience” – or CX as we’re now asked to call it – is where it’s at these days for agencies and, of course, consultancies.
CX seems to mean most of what we used to call advertising with the website thrown in.
Anyway Merkle, now part of Dentsu Aegis Network is a big player and it’s been busily expanding its European offer out of its US heartland.
Merkle EMEA has now hired its first creative director, Guy Howland who joins from the same role at car industry software provider GForces.
Merkle EMEA has also promoted Sarah Painter from its US team as SEO head (both below).
Merkle EMEA VP of customer experience Azlan Raj says: “The appointments of Guy and Sarah will be crucial to us ramping up our CX offering across EMEA, where we are focusing on data-driven experiences for our clients.
“Sarah brings next-level SEO services to our EMEA clients, whilst Guy’s stunning, data-informed creative work ensures we will continue to offer high-performing solutions to clients through a powerful blend of art and science.”
Art and science indeed. Being a creative director ain’t what it used to be.