Ad Tech
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YouTube walks from one safety issue into another
What to do about dodgy stuff on YouTube? Not so long ago the “brand safety” issue was dodgy videos next…
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Tom Denford and David Indo at ID Comms: is media ruining advertising?
On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower…
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GroupM: UK adspend holding up well but digital prospering at the expense of brands
WPP’s GroupM has raised its forecast for UK adspend this year slightly (to five per cent growth from its original…
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Norman’s retirement is another sign of the coming sea change at WPP’s GroupM
There’s been much talk recently of the increasing pace of management change in media agencies – a number of high…
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ID Comms survey: clients still need media agencies to grapple with technology issues
A new report by ID Comms has found that 41 per cent of advertisers admit they are still using media…
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Google and Facebook eye Christmas ads bonanza
So what has happened to the Christmas ads missing millions? Last week we noted that YouTube views seems to be…
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Tom Denford and David Indo from ID Comms: has Facebook peaked?
On this week’s #MediaSnack Tom and David look at the challenges facing Facebook and ask if the company can maintain…
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Steve Payne of Kinetic: how technology is expanding out of home’s ad horizons
Hailed by aficionados as a cinematic masterpiece, the original Blade Runner set out a fascinating vision of the near future…
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Gocompare and Bet365 demonstrate some old truths for new-fangled advertisers
Who says advertising doesn’t work? Price comparison site Gocompare has just rejected a £460m offer from ZPG, owner of property…
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