Ad Tech

Tom Denford and David Indo from ID Comms: P&G enters the agency lions’ den

In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at the 4As ‘Transformation’ conference in Los ...

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Fake ads storm threatens media buying model

Whether it’s fake news or fake ads (as we might call those next to to “inappropriate” videos on YouTube or Facebook) the architecture of the ad world is changing dramatically. Suddenly, for example, there’s the opportunity for “old,” linear media ...

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Is the Cannes Lion set for a surprise gender change?

The resolutely male Cannes Lion is having his big cat-eared credentials questioned by activist group Creative Equals along with agency CP+B London. They think the statuettes should now be half lion/half lioness as a commitment to gender equality. Accordingly they’ve ...

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Tom Denford and David Indo from ID Comms: when Adland left YouTube

On this week’s #MediaSnack (not that anyone in adland will see it, having decided to boycott of YouTube), Tom and David sink their teeth into the juicy story that won’t go away, the ‘scandal’ of Google allowing advertisers to be ...

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Now post-merger AB InBev joins media review round

It’s already a busy year for media agencies with clients on the warpath and the media agencies themselves in hot pursuit of Google and Facebook (we all love an enemy just when we need one) and it’s going to get ...

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Why programmatic media buying faces a stormy future

Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX). In ...

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T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification

Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky News. He wants Google and Facebook to decide whether they’re “platforms” or “publishers” (publishers are legally responsible for their content ...

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