Ad Tech

Nick Brien makes surprising move to Hearst’s iCrossing

Former McCann Worldgroup boss Nick Brien (left) has re-emerged as CEO of Hearst Magazines’ digital marketing agency iCrossing and president of the media company’s Marketing Services division. Brien, a Brit, caused waves as McCann when he moved into the top ...

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Jason Goodman picks his Desert Island Products

Jason Goodman is the founder and CEO of Albion in London, now part of MDC’s KBS Group. Albion has built its reputation in part on its work with start-up companies, working for them and sharing space and resources. It describes ...

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Big technology firms and consultants muscle in on adland’s bids and deals

It’s not just WPP, Publicis, Omnicom and Dentsu Aegis who have been busy acquiring marcoms businesses but also IBM Interactive Experience, Lake Capital, Accenture, McKinsey, Capital One, SingTel BlueFocus and Alibaba. A report by the boutique M&A advisory firm Ciesco ...

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Zenith’s crystal ball predicts the ‘personalisation’ of everything – online concierge anyone?

ZenithOptimedia has released its latest Emerging Top Trends report, focusing on how brands will seek to influence retail, media and entertainment, chiefly through ‘customised personal experiences’ it seems. A particular focus are so-called ‘Millenials,’ 16-24s who, we keep reading, haven’t ...

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Viacom targets mobile operators with global roll-out of MTV Play and MTV Trax

Viacom-owned music service MTV is going global with its two OTT apps MTV Play and MTV Trax. OTT means ‘over the internet,’ ie bypassing usual distribution channels in the way that Netflix and Hulu do (thanks Technopedia). MTV Play, developed ...

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Havas boost mobile offer with Plastic Mobile buy

Here’s a new name to conjure with in this confusing (new) world: m-commerce. Mobile, as we know, is growing like topsy although people still struggle to make as much money out of it as its reach indicates they should. But ...

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