Ad Tech

Macario Namie of Jasper: what 2015 will bring us from the Internet of Things

The so-called ‘Internet of Things’ is one of the more intriguing possibilities – maybe reality – facing the world of marketing. It’s already invaded the auto industry and, says Macario Namie (left), vice-president marketing of Jasper Technologies Inc., will open ...

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2014 – the year global adland’s dogs didn’t bark

‘The Curious Incident Of the Dog In the Night-Time’ is a highly successful novel and a play by Mark Haddon, dealing, among other things, with Asperger’s Syndrome and autism. But the expression comes from a Sherlock Holmes story, ‘Silver Blaze,’ ...

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Ruth Peters: have yourself a data-driven Christmas

We all have those friends or family members that are impossible to buy Christmas presents for. How do you go about it? Do they have a list? Do they say those dreaded words – “surprise me”? Whoever the person, the ...

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