Ad Tech

James Whitbread: three key factors driving out of home

Currently out of home is being talked about as the lead medium to watch in the advertising space. With new technologies ever emerging and smartphones connecting people outside of the home and collecting data, the out of home industry is ...

Read More »

Emi Gal of Brainient: what does YouTube’s new TrueView interactive format mean for video advertisers?

Last month saw the fifth anniversary of YouTube’s cost-per-view (CPV) TrueView ads. YouTube celebrated by introducing some interesting new features – one of them being interactive cards. Interactive video advertising is what we do at Brainient and have been doing ...

Read More »

WPP Ventures invests in content business Refinery29

One of the most interesting bits of WPP is WPP Ventures, its Silicon Valley operation that invests in media, tech and content businesses. Its latest investment is a share of $50m of funding going into Refinery29, a US lifestyle content ...

Read More »

WPP launches new data business Gain Theory

WPP is adding a new line to its veritable sweet shop of data products and services, Gain Theory, which it describes as a ‘marketing software and consultancy’ business. The 200-strong operation – which is being positioned as independent – brings ...

Read More »

WPP strikes new data deal with Facebook

WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within Facebook, as opposed to using Facebook’s off-the-shelf categories of users. Kantar CEO Eric Salama (Kantar is WPP’s data division) says: ...

Read More »