Ad Tech
-
New Unilever CMO Conny Braams needs to recapture some of its ad glory days
Time was when the CMO of Unilever was one of the two most powerful people in marketing alongside that of…
Read More » -
World’s super-rich digital companies are driving surprising ad growth – GroupM
UK advertising is booming, which may come as a surprise to some of you out there. According to WPP’s GroupM,…
Read More » -
Former Google heavyweights join marketing platform Ad-Lib
Marketing technology platform Ad-Lib has appointed two heavyweights: former Googlers Adit Abhyankar as CEO and Patrick Collister as creative director.…
Read More » -
Is it or isn’t it? ASA changes its mind about yet another dodgy influencer post that fails to declare it’s an #ad
The Advertising Standards Authority has taken the unusual step of reversing a ruling from last year, and this time round…
Read More » -
New Gartner survey says UK marketers still optimistic – martech remains a muddle
UK marketers remain surprisingly optimistic about the prospect of leaving the European Union – Brexit – with 78 per cent…
Read More » -
Talon boosts Ada’s capabilities through Tamoco partnership
Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a…
Read More » -
New digital out-of-home busines, Foris, launches in UK
Two outdoor veterans have teamed up with Jonny Brackenbury – a former director of Credit Suisse and an original investor…
Read More » -
Massive tech conference Web Summit, offers a glimpse of marketing’s future
By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and…
Read More » -
Global advertisers split over “digital transformation” says new WFA report
Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy –…
Read More »