Ad Tech
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Former Google heavyweights join marketing platform Ad-Lib
Marketing technology platform Ad-Lib has appointed two heavyweights: former Googlers Adit Abhyankar as CEO and Patrick Collister as creative director.…
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Is it or isn’t it? ASA changes its mind about yet another dodgy influencer post that fails to declare it’s an #ad
The Advertising Standards Authority has taken the unusual step of reversing a ruling from last year, and this time round…
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New Gartner survey says UK marketers still optimistic – martech remains a muddle
UK marketers remain surprisingly optimistic about the prospect of leaving the European Union – Brexit – with 78 per cent…
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Talon boosts Ada’s capabilities through Tamoco partnership
Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a…
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New digital out-of-home busines, Foris, launches in UK
Two outdoor veterans have teamed up with Jonny Brackenbury – a former director of Credit Suisse and an original investor…
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Massive tech conference Web Summit, offers a glimpse of marketing’s future
By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and…
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Global advertisers split over “digital transformation” says new WFA report
Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy –…
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Sorrell reveals more fruits of his $1bn S4C labours
Sir Martin Sorrell says his S4Capital has morphed into a pumpkin from a peanut (maybe biology’s not his thing) as…
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Talon partners with data provider X-Mode to enhance Ada Out of Home platform
Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the…
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