Former Google heavyweights join marketing platform Ad-Lib

Marketing technology platform Ad-Lib has appointed two heavyweights: former Googlers Adit Abhyankar as CEO and Patrick Collister as creative director.

Abhyankar was head of Google Marketing Platform, Continental Europe and Emerging Markets while Collister (left), a former senior agency creative, was head of design at Google Zoo.

Abhyankar says: “Personalising creative the way we personalise media targeting is a huge untapped opportunity, even though it has been proven to drive tremendous value. The reason it is so under-utilised is an organisational one – it is simply too clunky and costly to produce high quality, personalised creative across all the profusion of digital formats manually.

“Ad-Lib’s AI-driven platform is disrupting the current status quo by making this process faster, cheaper and smarter. I’m thrilled to be joining the stellar team at this pivotal time to further accelerate its impressive growth.”

Ad-Lib founder and president, Oli-Marlow Thomas says: “Adit and Patrick share Ad-Lib’s vision for saving digital advertising from itself by using AI to both improve personalisation and creative quality. We are thrilled to be building out our team with the best talent in the business and the desire of these industry pros to join our company is testament to the true value of the solution we are offering.”

Ad-Lib is headquartered in London with offices in New York, Barcelona, Frankfurt, Dubai, Singapore, Manila, Tokyo and Sydney.