Ad Tech
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Levy’s tech start-up challenges Amazon for Sizmek
Maurice Levy’s French tech start-up Ycor is tweaking the mighty Amazon by the tail, saying it will outbid it for…
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Sorrell’s in the money again as S4 Capital (MediaMonks et al) hits £600m market value
Is Sir Martin Sorrell’s new S4 Capital – proud owner of MediaMonks and MightyHive – motoring as fast as his…
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Is a new dotcom crash on the way? It’s a danger for ad holding companies too
Is another dotcom crash on the way? Shares in recently listed Baidu and Pinterest both plummeted yesterday, China’s Baidu after…
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All pals at Publicis as we wait for results of Sadoun’s “transformation” – Dentsu stutters too
A picture is worth a thousand words, they say and this one’s a peach. It’s Arthur Sadoun and Maurice Levy…
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Ocean Outdoor wins Glasgow Out of Home contract
Out of Home media owner Ocean has been awarded long term agreements with City Property (Glasgow) Investments LLP, working in…
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Piers Newson-Smith: why behavioural science can lead to dangerous marketing as well as bad politics
If you want to find the cutest animal on the planet, you could do worse that the slow loris. It’s…
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Halifax debuts new ScreenX “surround you” cinema ads
Remember sensurround sound? Now you can have the visual equivalent in cinema ads, courtesy of Cineworld’s SceenX in the UK.…
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Talon Outdoor launches new OOH AdTech platforms
Leading independent Out of Home agency Talon Outdoor has launched two new AdTech platforms. Plato is an automated trading platform,…
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Former Publicis exec Ewen Sturgeon joins new Wunderman Thompson team as Europe boss
Here’s a clue as to what WPP’s Wunderman Thompson will look like and what it hopes to do. The recently-merged…
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