Tag Archives: wunderman

WPP’s Wunderman seems to be on a charge under the overall direction of WPP Digital boss Mark Read and now it’s won a whopper, Samsung Electronics’ CRM and loyalty marketing activity across Europe. The pitch was handled by Oystercatchers. Wunderman’s ...

WPP global digital agency Wunderman has bought The Cocktail in Spain which it describes as a “digital transformation consultancy.” The Cocktail offers strategy development, design, technology and data and analytics. Clients include El Corte Inglés, banking group BBVA and newly-crowned ...

WPP digital agency Wunderman is on a roll at the moment and it’s picked up the BT/EE direct marketing account in a pitch against Omnicom’s Proximity. This is the second big consolidation at BT, having already rolled its £150m media ...

Venerable beer brand Grolsch (founded in the 17th cenury) has appointed WPP’s Wunderman Amsterdam as its global digital agency following a pitch. Grolsch has been sold to Japan’s Asahi Group as part of the AB InBev/SAB Miller giant brewery merger. ...

It’s been all change at Wunderman, which describes itself as a date-driven creative agency’ (it used to be a direct marketer) since former WPP digital boss Mark Read took over as global CEO a couple of years ago. But now ...

Mark Read’s revolution at WPP-owned Wunderman continues apace. Seth Solomons, latterly US president of IPG’s R/GA is returning to Wunderman, this time as US CEO. Solomons (left) worked at Wunderman from 1992 to 2000. He then took senior roles at ...

Ian Haworth, the global chief creative officer of Omnicom-owned Rapp, is leaving to become executive creative director of WPP’s Wunderman UK and EMEA. In the world of what we used to call direct marketing this is big, the equivalent of, ...

Mark Read’s revolution at WPP-owned Wunderman carries on apace: he’s already made Brit boss Mel Edwards EMEA CEO and now Wunderman is busy hiring further down the ladder. The digital, CRM and mobile agency (as it likes to be known) ...

New Wunderman CEO Mark Read, formerly WPP’s digital supremo, is getting a move on in his new job, appointing UK CEO Mel Edwards (left) to CEO of Europe, Middle East and Africa. She remains UK CEO while a replacement is ...