Tag Archives: wunderman

Go-go Wunderman set to gobble up Possible Worldwide

The Wall Street journal reckons WPP digital network Possible Worldwide is to be merged into Wunderman and so do we, as WPP hasn’t denied it. Wunderman, now led by WPP Digital boss Mark Read (below), has emerged as arguably the ...

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Wunderman scoops Samsung’s Europe-wide CRM business

WPP’s Wunderman seems to be on a charge under the overall direction of WPP Digital boss Mark Read and now it’s won a whopper, Samsung Electronics’ CRM and loyalty marketing activity across Europe. The pitch was handled by Oystercatchers. Wunderman’s ...

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Wunderman scores in Spain with Real Madrid’s The Cocktail

WPP global digital agency Wunderman has bought The Cocktail in Spain which it describes as a “digital transformation consultancy.” The Cocktail offers strategy development, design, technology and data and analytics. Clients include El Corte Inglés, banking group BBVA and newly-crowned ...

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Wunderman win tightens WPP hold on BT business

WPP digital agency Wunderman is on a roll at the moment and it’s picked up the BT/EE direct marketing account in a pitch against Omnicom’s Proximity. This is the second big consolidation at BT, having already rolled its £150m media ...

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Wunderman Amsterdam wins Grolsch global digital

Venerable beer brand Grolsch (founded in the 17th cenury) has appointed WPP’s Wunderman Amsterdam as its global digital agency following a pitch. Grolsch has been sold to Japan’s Asahi Group as part of the AB InBev/SAB Miller giant brewery merger. ...

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Top Rapp creative Haworth jumps ship to Wunderman

Ian Haworth, the global chief creative officer of Omnicom-owned Rapp, is leaving to become executive creative director of WPP’s Wunderman UK and EMEA. In the world of what we used to call direct marketing this is big, the equivalent of, ...

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Wunderman hires two new data bosses

Mark Read’s revolution at WPP-owned Wunderman carries on apace: he’s already made Brit boss Mel Edwards EMEA CEO and now Wunderman is busy hiring further down the ladder. The digital, CRM and mobile agency (as it likes to be known) ...

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