Wunderman, about to be the driving force in new WPP agency Wunderman Thompson with old JWT, has won Carnival Cruise Line’s CRM (customer relationship management) business. Miami-based Carnival Cruise Line is part of the world’s biggest cruise ship operator Carnival ...
Read More »Yet another purge at WPP as Wunderman’s ECD Abie Ellis falls under the miscroscope
More news in from WPP, according to Campaign Wunderman – now the driving force in merged agency Wunderman Thompson – has suspended its ECD Abi Ellis (below) following an “investigation.” We don’t know why, but we never do with these ...
Read More »New ANA survey shows that in-housing creative and media is biggest threat to agencies and their owners
Of all the tanks parked on holding company lawns so-called “in-housing” is probably the biggest threat. Time was when the skills required of an advertising agency were only to be found in an ad agency but when most client money ...
Read More »Can Wunderman hack it on TV for BT Sport?
With the data merchants busily taking over ad agencies, especially at WPP (VML’s absorption of Y&R, Michael Frohlich’s new model army at Ogilvy) there’s much speculation along the lines of, “Can they actually make ads?” WPP’s Wunderman, former home of ...
Read More »Insider Mel Edwards to fill Mark Read’s shoes at Wunderman
Mel Edwards, currently CEO EMEA of Wuderman has been chosen to fill Mark Read’s shoes at Wunderman as global CEO. Read was recently promoted to WPP CEO, succeeding the departed Sir Martin Sorrell. Edwards (below) joined Wunderman six years ago ...
Read More »$4bn Ford pitch and Wunderman hold key to Read’s WPP transformation plans
Mark Read’s first year in charge of WPP may well be seen as a tale of two pitches. The first one was longstanding client Shell which gave a significant chunk of business to VCCP (part owned by WPP) but kept ...
Read More »New WPP boss Read adds more e-commerce tech to Wunderman with Amazon specialist 2Sales
Mark Read, the new CEO of WPP and still boss of Wunderman, promised that he’d take WPP in a different direction as far as its acquisitions are concerned, concentrating on digital/tech and buying companies to fold into existing WPP operations ...
Read More »Wunderman challenges Oliver and consultancies with new on-site network Wunderman Inside
On-site agency Oliver has well and truly upset the agency applecart over the past few years, its biggest coup is setting up 30 or so such agencies for Unilever, and now WPP-owned digital giant Wunderman is biting back with its ...
Read More »Go-go Wunderman set to gobble up Possible Worldwide
The Wall Street journal reckons WPP digital network Possible Worldwide is to be merged into Wunderman and so do we, as WPP hasn’t denied it. Wunderman, now led by WPP Digital boss Mark Read (below), has emerged as arguably the ...
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