Tag Archives: wunderman

Can Wunderman hack it on TV for BT Sport?

With the data merchants busily taking over ad agencies, especially at WPP (VML’s absorption of Y&R, Michael Frohlich’s new model army at Ogilvy) there’s much speculation along the lines of, “Can they actually make ads?” WPP’s Wunderman, former home of ...

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Go-go Wunderman set to gobble up Possible Worldwide

The Wall Street journal reckons WPP digital network Possible Worldwide is to be merged into Wunderman and so do we, as WPP hasn’t denied it. Wunderman, now led by WPP Digital boss Mark Read (below), has emerged as arguably the ...

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Wunderman scoops Samsung’s Europe-wide CRM business

WPP’s Wunderman seems to be on a charge under the overall direction of WPP Digital boss Mark Read and now it’s won a whopper, Samsung Electronics’ CRM and loyalty marketing activity across Europe. The pitch was handled by Oystercatchers. Wunderman’s ...

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Wunderman scores in Spain with Real Madrid’s The Cocktail

WPP global digital agency Wunderman has bought The Cocktail in Spain which it describes as a “digital transformation consultancy.” The Cocktail offers strategy development, design, technology and data and analytics. Clients include El Corte Inglés, banking group BBVA and newly-crowned ...

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