Mel Edwards, currently CEO EMEA of Wuderman has been chosen to fill Mark Read’s shoes at Wunderman as global CEO. Read was recently promoted to WPP CEO, succeeding the departed Sir Martin Sorrell.
Edwards (below) joined Wunderman six years ago from M&C Saatchi’s Lida and played a key role in the revival of the once direct marketing agency and its rebirth as WPP’s biggest digital agency under Read. Wunderman, which employs 9,200 people in 200 offices across 70 markets is the only holding company digital agency of the same scale as Accenture Interactive and others owned by the big consultancies.
Read says: “Mel is an exceptional leader who demonstrated her ability to build the business by winning new clients and developing existing ones, attracting top talent and integrating technology into our offer. The agency has become a powerhouse in Europe and I have every confidence that it will continue its success globally with her leadership of an outstanding team around the world.”
Edwards says: “I’ve been honoured to call Wunderman my home for the past six years. It’s a place that empowers people to do their best work and attracts today’s brightest talent. I’m proud to accept this new responsibility as global CEO and I’m excited to work with the people of Wunderman to drive the agency forward – combining our creative, data and technology capabilities to deliver the best work and results for our clients.”
Wunderman played a key role in the recent Shell ‘Agency of the Future’ pitch which went mostly to WPP and is WPP’s lead agency in a number of other big pitches. It recently launched Wunderman Inside to provide on-site teams for clients.
WPP now has two women in charge of two of its big networks, Edwards and Tamara Ingram at JWT.