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It’s been all change at Wunderman, which describes itself as a date-driven creative agency’ (it used to be a direct marketer) since former WPP digital boss Mark Read took over as global CEO a couple of years ago.
But now it’s one of the new brooms who’s leaving – UK CEO Chris Perry (left), formerly at WPP’s Fabric digital outfit and before that Razorfish (now owned by Publicis), who’s leaving after less than a year. Perry is to “pursue other interests” it seems.
Sometimes these appointments work and sometimes they don’t. Perry is something of a serial entrepreneur, having launched one of the UK’s first digital agencies, DNA Consulting, back in 1996. He began his career as a media buyer.
Wunderman’s EMEA CEO and UK chairman is Mel Edwards, UK CEO before Perry.
You need to be some kind of genius to work out what all these digital/data/CRM/customer engagement agencies do (or don’t). Why are there so many of them? A cynic might say it’s the old game of confuse-a-client.
Anyway Wunderman UK is now doing whatever it does without Perry.
Moving him from Fabric was a favour to Mark Read.
But, really, he had no chance with Mel in charge.
None of her boys were going to listen to the lad.
Without drawing a large RFP, he was left to fight with Cognifide over Adobe scraps.