WPP
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Ad Tech
Sorrell gets the grumps as UK gears for another Brexit bout
WPP boss Sir Martin Sorrell (below) struck a rather grumpy note on the BBC’s Today programme this morning, describing MP…
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Advertisers
Alarm bells at WPP and rivals as big clients race to cut costs
Has the advertising and media community lost the argument over brand building? For years global advertising has risen exponentially as…
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Ad Tech
Why doesn’t WPP try old-fashioned media buying to allay “brand safety” fears?
I see that WPP chief Digital officer Rob Norman (left) is saying he’s in a “constant dialogue” with Google (which…
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Agencies
WPP CEO Sorrell to take pay cut – to about £50m
WPP CEO Sir Martin Sorrell (below) will receive about £50m this year from the marcoms giant, down from £70m last…
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Ad Tech
Ciesco: WPP biggest in 2016, Interpublic is growing fastest
WPP reported record revenues in 2016 with £14.4bn ($20bn), an increase of 17.6 per cent from the previous year, and…
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Ad Tech
Sorrell’s gloomy note hits shares even as WPP reports record £2bn plus 2016
Who’d be WPP’s Sir Martin Sorrell? No sooner has he declared 2016 a record year for WPP with revenues of…
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Ad Tech
New 4A’s boss Marla Kaplowitz has more than just media rebates to deal with
The American Association of Advertising Agencies (4A’s) is in the firing line as never before as clients rage about a…
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Advertisers
Did WPP’s Sorrell intervene in Kraft bid for Unilever?
Where there’s a big deal there’s a Sorrell in it somewhere and, according to the Daily Mail’s Dastardly Mr Deedes…
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Advertisers
Wunderman win tightens WPP hold on BT business
WPP digital agency Wunderman is on a roll at the moment and it’s picked up the BT/EE direct marketing account…
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