WPP
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Ad Tech
Cyber attack shows why data could be double-edged for WPP and ad holding rivals
Everybody seems to want to own data these these days but is this really wise? Facebook has been fined $5bn…
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Advertisers
WPP turns on the style for Peroni
WPP CEO Mark Read wants WPP to be seen as “one company” and it appears to have nabbed this one,…
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Advertisers
Juhl in, Clark out at WPP media behemoth GroupM
It was only a matter of time before WPP CEO Mark Read turned his attention to giant (although not as…
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Advertisers
Ebay’s US media account goes from Publicis to WPP’s all-conquering MediaCom
Publicis has taken another powder in North America, losing Ebay’s media account to WPP’s MediaCom in a closed pitch between…
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Advertisers
WPP reels in £2.5bn with 60 per cent Kantar sale to Bain
WPP CEO Mark Read has done his best deal yet, agreeing to sell 60 per cent of research operation Kantar…
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Advertisers
Grey lures It’s a Tide ad’s Campopiano to be new Europe creative chief
WPP CEO Mark Read said he wanted to invest in creative talent and one of WPP’s big agencies Grey has…
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Advertisers
Hot WPP shop Johannes Leonardo wins Gap
Johannes Leonardo in New York – 25 per cent owned by WPP – is on a hot streak. It’s the…
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Advertisers
WPP wars with Accenture over media audits
WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm.…
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Agencies
WPP sells stake in VCCP owner Chime for £54m
WPP has sold its 25 per cent stake in Chime – owner of Sebastian Coe’s SCM Sport & Entertainment and…
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