WPP CEO Mark Read wants WPP to be seen as “one company” and it appears to have nabbed this one, Peroni’s new global ‘Vita Con Stile’ ad.
Well you would wouldn’t you? A nice shoot in Italy, exploring La Passeggiata where Italians of all ages parade to demonstrate la bella figura and admire the girls. And drink the occasional beer.
Didn’t drop the ball.
MAA creative scale: 8.