Ebay’s US media account goes from Publicis to WPP’s all-conquering MediaCom

Publicis has taken another powder in North America, losing Ebay’s media account to WPP’s MediaCom in a closed pitch between the two holding companies.

Mediacom already handled the $250m global business in Europe and Australia.

Publicis CEO Arthur Sadoun today blamed the US for its continuing growth woes and losing Ebay, although hardly a giant, won’t help. WPP’s Mark Read has also had his travails in the US but the British-owned holding company has had a few wins recently, including VW creative and now Ebay media.

MediaCom CEO Stephen Allan says: “We’re in the business of driving growth for our clients and are absolutely thrilled to have been selected as the global media AOR by a brand with the scale and ambition of eBay.”

Read should thanks his lucky stars for Mediacom. Since losing £2bn VW media a couple of years ago MediaCom has won just about everything on the move at a time when when WPP’s other media agencies under the GroupM umbrella have struggled. To the extent that you sometimes wonder why WPP bothers with Mindshare and Wavemaker (the combined MEC and Maxus) – and GroupM – at all.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Avatar

    It’s great news to see more global business coming into Mediacom but you might want to check your facts before dismissing the new business performance of the other agencies in the GroupM stable. Wavemaker currently leads COMvergence’s 2019 new business rankings in both EMEA and APAC and is currently GroupM’s #1 pitch winner.

    Chris Gordon
    Global Growth Partner
    Wavemaker