world cup
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Paul Vallois of Partners Andrews: the other World Cup is the battle to maximise social media
Sitting here in the bowels of the Barbican (London conference centre) on what’s reputed to be the hottest day of…
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ESPN cracks World Cup ads with US call to arms
I’m just about to go off and watch the Belgium/US game in the World Cup – so unless you read…
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Adidas bites off more than it can chew with Luis Suarez
It’s been an exciting, if highly controversial, World Cup so far; one that has posed a number of problems for…
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Paul Simons: when you’re betting on England (or any sports team) be sure to have a Plan B
I wonder how many brands are trying to change airtime or copy since England crashed out of the World Cup?…
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YouTube pulls Ladbrokes ad over Christ the Redeemer’s World Cup football shirt
Those betting boys do have their run-ins with the authorities and this Danish World Cup film for Ladbrokes had to…
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Goal for Pepsi Max in new AMV/BBDO campaign
In case you hadn’t noticed, there’s a rather big football tournament going on, with just about every brand in the…
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Is ‘The Last Game’ a worthy successor to ‘Write The Future’ as Nike’s bid for World Cup domination?
Here it is then, ‘the Last Game,’ Wieden+Kennedy Portland’s World Cup blockbuster (the real one) for Nike. And it’s certainly…
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Looks like Nike’s still betting on World Cup Rooney
Nike has still to unveil its World Cup blockbuster, although early entrant ‘Winner Stays’ is doing pretty well with over…
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McDonald’s puts its best World Cup foot forward with new trick shots ‘Gol!’ campaign
It’s the World Cup soon (wake up at the back) and McDonald’s in the US has produced this winning ‘trick…
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