Nike has still to unveil its World Cup blockbuster, although early entrant ‘Winner Stays’ is doing pretty well with over 72m YouTube hits.
Here’s a new teaser with Wayne Rooney:
And ‘Winner Stays’:
So we can expect Rooney caught in a fishing net and – what else? Sure Cristiano Ronaldo wouldn’t do anything so undignified (but Ronaldo’s injured and Rooney might not be picked).
Ah, the perils of sports marketing