Looks like Nike’s still betting on World Cup Rooney

Nike has still to unveil its World Cup blockbuster, although early entrant ‘Winner Stays’ is doing pretty well with over 72m YouTube hits.

Here’s a new teaser with Wayne Rooney:

And ‘Winner Stays’:

So we can expect Rooney caught in a fishing net and – what else? Sure Cristiano Ronaldo wouldn’t do anything so undignified (but Ronaldo’s injured and Rooney might not be picked).

Ah, the perils of sports marketing

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