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YouTube pulls Ladbrokes ad over Christ the Redeemer’s World Cup football shirt

Posted by: Stephen Foster in Advertisers, Agencies, Creative, News June 19, 2014 Comments Off on YouTube pulls Ladbrokes ad over Christ the Redeemer’s World Cup football shirt

Those betting boys do have their run-ins with the authorities and this Danish World Cup film for Ladbrokes had to pulled from YouTube when someone spotted it featured the famous Christ the Redeemer statue in Rio kitted in out in what looks like a Danish football shirt.

Shame. It’s actually one of the better World Cup ads. By McCann Copenhagen, directed by Emil Moller for B-Reel.

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.