Tag Archives: wieden+kennedy

W+K unveils spectacular animal kingdom for Three

Wieden+Kennedy’s mid-season efforts for Three are usually noteworthy – often featuring cutesy animals, cats and ponies in recent iterations. Now, however, Three and W+K have invented their very own animal kingdom, with help from post production wizards The Mill. First ...

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Sainsbury’s gets down and messy for summer

Much chatter in UK adland about how exactly Sainsbury’s will follow its ‘Food Dancing’ debut campaign from Wieden+Kennedy. We’ve still got ‘Living Well,’ this time triggered by getting messy for summer. Sainsbury’s says: “Messy hands celebrates the uninhibited pleasures of ...

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W+K strikes gold for Nike with failed Marathon bid

Ogilvy New York’s ‘The Refugee Nation’ for Amnesty International – whereby a team of refugees was entered for the 2016 Olympics – is one of our pundits’ Top Tips for Cannes, undeniably a big idea. In terms of athletics (although ...

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W+K unveils anarchic new campaign for TK Maxx

TK Maxx, which describes itself as a “labels-for-less” retailer, is launching a big new campaign from Wieden+Kennedy: ‘Why would anyone shop at TK Maxx?’ It’s brave to acknowledge that TK Maxx can be a somewhat haphazard emporium. Does the campaign ...

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RB dumps Wieden+Kennedy for Havas and McCann

RB is moving its global Finish and Nurofen accounts out of Wieden+Kennedy London into Havas and McCann respectively. W&K MD Helen Andrews says: “We understand RB’s change of strategy to devolve more control to local markets. We are immensely proud ...

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W+K succumbs to preachiness for Chobani

Oh dear, it looks as though Chobani (a yogurt) and agency Wieden+Kennedy in the US have succumbed to “brands making the world a better place” in a new campaign ‘Believe in Food.’ Well don’t we all, when we’re hungry. It’s ...

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Clickon’s Benjamin Potter: Air Max – 30 year ad highlights

March 26 marks Nike Air Max “Day” it seems (we thought it was Mother’s Day – how last year), marking the 30th birthday of the famous brand. So Benjamin Potter (left), co-founder and creative director of sports content specialist Clickon ...

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Wieden+Kennedy launches Ab InBev’s Bud Light in the UK

AB InBev is launching its best-selling US brand Bud Light in the UK with an out of home and digital campaign from agency Wieden+Kennedy, breaking next week. W+K handles the ever-controversial brand in the US. Why controversial? Some say it’s ...

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