Tag Archives: wieden+kennedy

W+K unveils anarchic new campaign for TK Maxx

TK Maxx, which describes itself as a “labels-for-less” retailer, is launching a big new campaign from Wieden+Kennedy: ‘Why would anyone shop at TK Maxx?’ It’s brave to acknowledge that TK Maxx can be a somewhat haphazard emporium. Does the campaign ...

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RB dumps Wieden+Kennedy for Havas and McCann

RB is moving its global Finish and Nurofen accounts out of Wieden+Kennedy London into Havas and McCann respectively. W&K MD Helen Andrews says: “We understand RB’s change of strategy to devolve more control to local markets. We are immensely proud ...

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W+K succumbs to preachiness for Chobani

Oh dear, it looks as though Chobani (a yogurt) and agency Wieden+Kennedy in the US have succumbed to “brands making the world a better place” in a new campaign ‘Believe in Food.’ Well don’t we all, when we’re hungry. It’s ...

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Clickon’s Benjamin Potter: Air Max – 30 year ad highlights

March 26 marks Nike Air Max “Day” it seems (we thought it was Mother’s Day – how last year), marking the 30th birthday of the famous brand. So Benjamin Potter (left), co-founder and creative director of sports content specialist Clickon ...

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Wieden+Kennedy launches Ab InBev’s Bud Light in the UK

AB InBev is launching its best-selling US brand Bud Light in the UK with an out of home and digital campaign from agency Wieden+Kennedy, breaking next week. W+K handles the ever-controversial brand in the US. Why controversial? Some say it’s ...

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Wieden+Kennedy scales a peak for Honda’s new Civic

Unusually I saw this ad on TV before the press release pinged in which told me that the mountain young Imogen Horrocks is scaling is made of the same clay used in the design process for the new Honda Civic ...

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