Three tries cute again in new Snapchat deal

Visual messaging app Snapchat is now included in Three UK’s ‘Go Binge’ package (all the data you can shake a stick at) so you can message away without incurring extra charges (as long as you’re on a premium package).

So agency Wieden+Kennedy has produced another hybrid creature for the purpose, the “Puggerfly” which is also the focus of a week-long transmogrification from Puppyfly to fully-fledged Puggerfly for people who sign up.

Ticks all the boxes then if Snapchat’s your thing.

Alas the cute creature leaves me somewhat unmoved. Seen rather too many of them although French Bulldog fans will no doubt love it.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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