Wieden+Kennedy’s back on the case for language learning app Babel, this time with an alien suffering the same fate as we Brits do when we’re trying to converse abroad.
Well why can’t they all speak English?
Not sure if the alien isn’t a bit too, er, alien.
Gets the job done.
MAA creative scale: 6.
Have seen posters across the Tube this past week – visually very eye-catching and the message is clear, but the actual brand is hidden away in the bottom corner, well out of eye level! Took about a dozen sightings before I found out who it was for, and that was because I was making an effort to work it out. Bit of an easy miss there!