W+K Amsterdam suspends disbelief for Milka

Wieden+Kennedy Amsterdam is taking us back to that age of innocence occupied by Mondelez’s Milka with a tale about how generosity (and, indeed, advertising) can let you down.

It’s a world also occupied by Stella Artois but there’s is for grown-ups, of course. But you half expect all these kinds to hit the counter demanding a foaming chalice.

Quite refreshing to dip into a modernity-free zone via a nice traditional film.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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