Women have been around for a long time – obviously, or nobody would be – but it’s as though the advertising and marketing world has just realised. We’ve had Dove and all its imitators and now Nike is launching a ...
Read More »Is ‘The Last Game’ a worthy successor to ‘Write The Future’ as Nike’s bid for World Cup domination?
Here it is then, ‘the Last Game,’ Wieden+Kennedy Portland’s World Cup blockbuster (the real one) for Nike. And it’s certainly brave, featuring a team of clones taking on Nike’s human stars – who ‘Risk Everything’ – even though they’re in ...
Read More »Wieden + Kennedy HQ cuts back after client losses
Wieden+Kennedy is lauded by most for its estimable record of creative independence over more than 30 years but when bad times come – or not-so-good times – it wields the axe just like everyone else. The company has admitted to ...
Read More »Nike takes early World Cup lead over Adidas with record-breaking ‘Winner Stays’ ad from W+K
The World Cup’s almost upon us (you know that because Wayne Rooney’s got a dodgy foot) and even Nike must be surprised at the early lead it’s taken in the perennial battle with official World Cup sponsor Adidas. Its opening ...
Read More »W+K Portland unveils Nike World Cup blockbuster
Well here it is (and there may be more), it’s Nike’s blockbuster for the forthcoming World Cup in Brazil – featuring every effing footballer on the planet apart from Adidas properties Lionel Messi and David Beckham (retired). This is the ...
Read More »Maserati and W+K fluff Super Bowl debut
Can’t believe Wieden+Kennedy HQ produced this prize load of old nonsense – or completio bolloxio as they don’t say in Italy – for Maserati’s Super Bowl debut. Maybe time was a bit short and they had to raid the basement ...
Read More »Nike piles on the power to celebrate 25 years of W+K Portland’s ‘Just Do It’
It’s not every day that you come across a campaign that’s lasted for a quarter of a century (obviously) but Nike is celebrating 25 years of Wieden+Kennedy’s ‘Just Do It’ with a testosterone-packed special from the Portland powerhouse – ‘Possibilities.’ ...
Read More »W+K Portland delves into the Kennedy back story in new corporate ‘Moms’ ad for P&G
Wieden+Kennedy Portland seems to have inherited the mantle of the late, great film director John Ford: re-inventing American myths for contemporary Americans. In Ford’s case it was Monument Valley and John Wayne; for W+K it’s Eminem and Clint Eastwood for ...
Read More »Wieden+Kennedy is still on the Oreo case – this time with new ‘life raft’ commercial
Wieden+Kennedy Portland isn’t supposed to be Mondelez-owned Oreo’s ad agency (that’s officially shared between DraftFCB and The Martin Agency), it just keeps producing Oreo ads. Here’s the latest on the ‘Cookies and Cream’ theme. And it’s fine, a simple dramatisation ...
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